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1.
Services marketing : people, technology, strategy by Christopher Lovelock and Jochen Wirtz by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

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2.
Services marketing : people, technology, strategy by Jochen Wirtz and Christopher Lovelock by
  • Wirtz, Jochen
  • Lovelock, Christopher
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: London: World Scientific 2016
Availability: Items available for loan: KEIC (1)Call number: 658.8 WIR.

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3.
Winning in service markets : success through people, technology and strategy by Jochen Wirtz by
  • Wirtz, Jochen
Material type: Text Text
Language: English
Publication details: New Jersey: World Scientific Publishing Co Inc 2017
Availability: Items available for loan: KEIC (1)Call number: 658 WIR.

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4.
Services marketing : people, technology, strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
  • Lovelock, Christopher
  • Chatterjee, Jayanta
  • Wirtz, Jochen
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education (Singapore) Pte. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

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5.
Services marketing : Pepple, technology, strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
  • Lovelock, Christopher
  • Chatterjee, Jayanta
  • Wirtz, Jochen
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2016
Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV.

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6.
Intelligent automation: welcome to the world of hyperautomation: learn how to harness artificial intelligence to boost business & make our world more human by
  • Bornet, Pascal
  • Barkin, Ian
  • Wirtz, Jochen
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore: World Scientific Publishing, 2021
Availability: Items available for loan: KEIC (1)Call number: 006.3, BOR.
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7.
Services marketing: People, technology, strategy by
  • Wirtz, Jochen
Edition: 9th
Publication details: USA: World Scientific Publishing, 2021
Availability: Not available: KEIC: Checked out (1).
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8.
Essentials of services marketing by
  • Wirtz, Jochen
Edition: 4th.
Publication details: UK: Pearson Education Ltd, 2023
Availability: Not available: KEIC: Checked out (1).
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