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1.
Television and political advertising : signs, codes, and images by
  • Biocca, Frank (ed.)
Material type: Text Text
Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1932 TEL.

2.
Advertising exposure, memory and choice by
  • Mitchell, Andrew A. (ed.)
Series: A series sponsored by the society for consumer psychology
Material type: Text Text
Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1019 ADV.

3.
Attention, attitude, and affect in response to advertising by
  • Clark, Eddie M. (ed.)
  • Brock, Timothy C. (ed.)
  • Stewart,David W. (ed.)
Material type: Text Text
Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1019 ATT.

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