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	1.	Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability by Jagmohan Raju and Z. John Zhang by Raju, Jagmohan Zhang, Z. John Edition: 1st ed. Material type: Text Language: English Publication details: New Jersey: Wharton School Publishing 2010 Availability: Items available for loan: KEIC (1)Call number: 658.816 RAJ. Place hold Add to cart (remove)
	2.	Jeffrey Gitomer's little platinum book of cha-ching! : 32.5 strategies to ring your own (cash) register of business and personal success by Jeffrey H Gitomer by Gitomer, Jeffrey H Material type: Text Language: English Publication details: New Jersey: Wharton School Publishing 2007 Availability: Items available for loan: KEIC (2)Call number: 650.1 GIT, ... Place hold Add to cart (remove)
	3.	Inside the mind of the shopper : the science of retailing by Herb Sorensen by Sorensen, Herb Material type: Text Language: English Publication details: New Jersey: Wharton School Publishing 2009 Availability: Items available for loan: KEIC (2)Call number: 658.87 SOR, ... Place hold Add to cart (remove)
	4.	Up and out of poverty : the social marketing solution by Philip Kotler and R. Lee by Kotler, Philip Lee, R Material type: Text Language: English Publication details: New Jersy: Wharton School Publishing 2009 Availability: Items available for loan: KEIC (2)Call number: 362.5 KOT, ... Place hold Add to cart (remove)
	5.	Global brand power : leveraging branding for long-term gowth by Barbara E. Kahn by Kahn, Barbara E Material type: Text Language: English Publication details: Philadelphia: Wharton School 2013 Availability: Items available for loan: KEIC (1)Call number: 658.827 KAH. Place hold Add to cart (remove)
	6.	The platform paradox : how digital businesses succeed in an ever-changing global marketplace by Guillen, Mauro F Publication details: Philadelphia Wharton School Press 2021 Availability: Items available for loan: KEIC (1)Call number: 650.1, GUI. Place hold Add to cart (remove)

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