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1.
Creating powerful brands : the strategic route to success in consumer, industrial and service markets by Leslie de Chernatony and Malcolm H. B. McDonald by
  • Chernatony, Leslie de
  • McDonald, Malcolm H. B
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (2)Call number: 658.827 CHE, ...

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2.
Creating powerful brands by Leslie De Chernatony, Malcolm McDonald and Elaine Wallace by
  • Chernatony, Leslie De
  • McDonald, Malcolm
  • Wallace, Elaine
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Butterwoth Heinemann 2015
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHE.

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3.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands by Leslie de Chernatony by
  • Chernatony, Leslie de
Series: The international library of management
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHE.

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4.
From brand vision to brand evaluation : strategically building and sustaining brands by Leslie de Chernatony by
  • Chernatony, Leslie de
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth Heinemann 2001
Availability: Not available: KEIC: Lost (1).

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