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1.
Fundamentals of marketing William J. Stanton and Michael J. Etzel by
  • Stanton, William J
  • Etzel, Michael J
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 STA.

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2.
Fundamentals of marketing by William J. Stanton, Michael J. Etzel, Bruce J. Walker by
  • Stanton, William J
  • Etzel, Michael J
  • Walker Bruce J
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 STA.

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3.
Management of a sales force by Rosann L. Spiro, William J. Stanton and Gregory A. Rich by
  • Spiro, Rosann L
  • Rich, Gregory A
  • Stanton, William J
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Pub. Co. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.81 SPI.

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