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What's next gen X ? : keeping up, moving ahead, and getting the career you want by Tamara J. Erickson by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 650.14 ERI.

2.
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In praise of commercial culture by Tyler Cowen by
Material type: Text Text
Language: English
Publication details: Cambrige: Harvard University Press 1998
Availability: Items available for loan: KEIC (1)Call number: 700.688 COW.

3.
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The internet challenge to television by Bruce E. Owen by
Material type: Text Text
Language: English
Publication details: Cambridge: Harvard University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 384.550973 OWE.

4.
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Creative industries : contracts between art and commerce by Richard E. Caves by
Material type: Text Text
Language: English
Publication details: Cambridge: Harvard University Press 2000
Availability: Items available for loan: KEIC (1)Call number: 338.47700973 CAV.

5.
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Switching channels : organization and change in TV broadcasting by Richard E. Caves, with Karen Guo, Catherine O'Gorman, Matthew S. Rosenberg and Richard J. Wegener by
Material type: Text Text
Language: English
Publication details: Cambridge: Harvard University Press 2005
Availability: Items available for loan: KEIC (1)Call number: 384.5510973 CAV.

6.
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A history of private life : riddles of identity in modern times - Vol.5 by
Material type: Text Text
Publication details: Cambridge: Belknap Harvard, 1991
Availability: Items available for loan: KEIC (1)Call number: 390.09 HIS.

7.
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Slavery and social death : a comparative study by Orlando Patterson by
Material type: Text Text
Language: English
Publication details: London: Harvard University Press. 1982
Availability: Items available for loan: KEIC (1)Call number: 306.362 PAT.

8.
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Marketing communications in achanging environment by Harvard Business review
Material type: Text Text
Language: English
Publication details: Canada: Harvard Business review 1983
Availability: Items available for loan: KEIC (1)Call number: 658.84 MAR.
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9.
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Managing in the service economy by James L. Heskett by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658 HES.

10.
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Hearing the voice of the market : competitive advantage through creative use of market information by Vincent P. Barabba and Gerald Zaltman by
Material type: Text Text
Language: English
Publication details: Boston: harvard Business School Press 1990
Availability: Items available for loan: KEIC (1)Call number: 658.802 BAR.

11.
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The advertising advantage by Harvard Business Review
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV.
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12.
Service management by Harvard Business Review
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1991
Availability: Items available for loan: KEIC (1)Call number: 658.804 SER.
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13.
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Product juggernauts : how companies mobilize to generate a stream of market winners by Jean-Philippe Deschamps and P. Ranganath Nayak by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1995
Availability: Items available for loan: KEIC (1)Call number: 658.56 DES.

14.
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Corporate identity : making business strategy visible through design by Wally Olins by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1989
Availability: Items available for loan: KEIC (6)Call number: 658.4012 OLI, ...

15.
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Mass customization : the new frontier in business competition by B. Joseph Pine, Foreword by Stan Davis by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1993
Availability: Items available for loan: KEIC (1)Call number: 658.575 PIN.

16.
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Simply better : winning and keeping customers by delivering what matters most by Patrick Barwise and Sean Meehan by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2004
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR.

17.
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The aspirin wars : money, medicine, and 100 years of rampant competition by Charles C. Mann, Mark L. Plummer by
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business Press 1991
Availability: Items available for loan: KEIC (1)Call number: 381.456153137 MAN.

18.
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Teaching and the case method : text, cases and readings by Louis B. Bornes, C. Roland Christensen and Abby J. Hansen by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1994
Availability: Items available for loan: KEIC (1)Call number: 650.0712 BAR.

19.
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Competing for the future by Gary Hamel and C. K. Prahalad by
Material type: Text Text
Language: English
Publication details: Bostan M.A.: Harvard Business School Press 1994
Availability: Items available for loan: KEIC (5)Call number: 658.4012 HAM, ...

20.
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The loyalty effect : the hidden force behind growth, profits, and lasting values by Frederick F. Reichheld with Thomas Teal by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.4 REI.

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