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1.	Image from Amazon.com	Odyssey : Pepsi to Apple- a marketing genius tells his story by John Sculley and John A. Byrne by Sculley, John Byrne, John A Material type: Text Language: English Publication details: London: HarperCollins Publishers 1988 Availability: Items available for loan: KEIC (2)Call number: 337.761004165 SCU, ... Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Mavericks at work : why the most original minds in business win by William C. Taylor and Polly LaBarre by Taylor, William C LaBarre, Polly Material type: Text Language: English Publication details: London: HarperCollins Publishers 2006 Availability: Items available for loan: KEIC (1)Call number: 658.409 TAY. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Commodity advertising : the economics and measurement of generic programs by Olan D. Forker and Ronald W. Ward by Forker, Olan D Ward, Ronald W Material type: Text Language: English Publication details: New York: Lexington Books 1993 Availability: Items available for loan: KEIC (1)Call number: 659.19 FOR. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Is Korea the next Japan? : understanding the structure, strategy, and tactics of America's next competitor by T.W. Kang by Kang, T. W Material type: Text Language: English Publication details: New York: The Free Press 1989 Availability: Items available for loan: KEIC (1)Call number: 338.95 KAN. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Cases in competitive strategy by Michael E. Porter by Porter, Michael E Material type: Text Language: English Publication details: New York: The Free Press 1983 Availability: Items available for loan: KEIC (2)Call number: 658 POR, ... Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Marketing masters : lessons in the art of marketing from those who do it best by Paul B. Brown by Brown, Paul B Material type: Text Language: English Publication details: New York: Harper and Row Publishers 1988 Availability: Items available for loan: KEIC (1)Call number: 658.8 BRO. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Perspectives on radio and television : telecommunication in the United States by F. Leslie Smith by Smith, Leslie F Edition: 3rd ed. Material type: Text Language: English Publication details: New York: Harper and Raw 1990 Availability: Items available for loan: KEIC (1)Call number: 384.540973 SMI. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Turnaround : how Carlos Ghosn rescued Nissan by David Magee by Magee, David Edition: 1st ed. Material type: Text Language: English Publication details: New York: HarperCollins Publishers 2003 Availability: Items available for loan: KEIC (1)Call number: 338.762922092 MAG. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Threshold resistance : the extraordinary career of a luxury retailing pioneer by A. Alfred Taubman by Taubman, A. Alfred Material type: Text Language: English Publication details: New York: HarperCollins Publishers 2007 Availability: Items available for loan: KEIC (1)Call number: 381.1091 TAU. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Broadcasting/cable and beyond an introduction to modern electronic media by Joseph Dominick, Barry L. Sherman and Gray Copeland by Dominick, Joseph Copeland, Gary Sherman, Barry L Material type: Text Language: English Publication details: New York: McGraw-Hill Publising Company 1990 Availability: Items available for loan: KEIC (1)Call number: 384.540973 DOM. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	You can fail : coping with failure and getting ahead by Srinivas R. Kandula by Kandula, Srinivas R Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 658.3 KAN. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	The future of advertising : new media, new clients, new consumers in the post-television age by Joe Cappo by Cappo, Joe Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 659.1 CAP. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Wal-smart : what it really takes to profit in a Wal-mart world by William H. Marquard by Marquard, William H Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007 Availability: Items available for loan: KEIC (1)Call number: 658.879 MAR. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Financial institutions and markets by Meir Kohn by Kohn, Meir Material type: Text Language: English Publication details: New Delhi: McGraw-Hill 1994 Availability: Items available for loan: KEIC (1)Call number: 332.10973 KOH. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Consumer behaviour : building marketing strategy (With Floppy) by Del I. Hawkins, Roger J. Best and Kenneth A. Coney by Hawkins, Del I Best, Roger J Coney, Kenneth A Edition: 7th ed. Material type: Text Language: English Publication details: Boston: Irwin McGraw-Hill 1997 Availability: Items available for loan: KEIC (1)Call number: 658.83420793 HAW. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	New business ventures and the entrepreneur by Howard H. Stevenson, Michael J. Roberts, Harold Irving Grousbeck and Amar V. Bhide Edition: 5th ed. Material type: Text Language: English Publication details: Boston: McGraw-Hill Companies Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.11 NEW. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	Madison and Vine : why the entertainment and advertising industries must converge to survive by Scott Donaton by Donaton, Scott Material type: Text Language: English Publication details: New York: McGraw-Hill 2004 Availability: Items available for loan: KEIC (1)Call number: 659.10973 DON. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	The secret to GE's success by William E. Rothschild by Rothschild, William E Material type: Text Language: English Publication details: New York: McGraw-Hill 2006 Availability: Items available for loan: KEIC (2)Call number: 338.762130973 ROT, ... Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Consumer behaviour : building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee Edition: 9th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (3)Call number: 658.83420973 CON, ... Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Sports marketing : a strategic perspective by Matthew D. Shank by Shank, Matthew D Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 796.0688 SHA. Place hold Save to lists Add to cart (remove)