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1.	Image from Amazon.com	Who says elephants can't dance ? : inside IBM's historic turnaround by Louis V. Gerstner by Gerstner, Louis V Material type: Text Language: English Publication details: London: Harper Collins Publishers 2002 Availability: Items available for loan: KEIC (1)Call number: 658 GER. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Mavericks at work : why the most original minds in business win by William C. Taylor and Polly LaBarre by Taylor, William C LaBarre, Polly Material type: Text Language: English Publication details: London: HarperCollins Publishers 2006 Availability: Items available for loan: KEIC (1)Call number: 658.409 TAY. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Commodity advertising : the economics and measurement of generic programs by Olan D. Forker and Ronald W. Ward by Forker, Olan D Ward, Ronald W Material type: Text Language: English Publication details: New York: Lexington Books 1993 Availability: Items available for loan: KEIC (1)Call number: 659.19 FOR. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	The service management course: cases and readings by W. Earl Sasser, Jr, Christopher W.L. Hart and James L. Heskett by Sasser, W. Earl Hart, Christopher W.L Heskett, James L Material type: Text Language: English Publication details: New York: Free Press 1991 Availability: Items available for loan: KEIC (1)Call number: 658.804 SAS. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	When ads work : new proof that advertising triggers sales by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New York: Lexington Books 1995 Availability: Items available for loan: KEIC (3)Call number: 659.1 JON, ... Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Cases in competitive strategy by Michael E. Porter by Porter, Michael E Material type: Text Language: English Publication details: New York: The Free Press 1983 Availability: Items available for loan: KEIC (2)Call number: 658 POR, ... Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Marketing research : measurement and methods by Donald S. Tull and Del I. Hawkins by Tull, Donald S Hawkins, Del I Edition: 5th ed. Material type: Text Language: English Publication details: New York: Macmillan Publishing Company 1990 Availability: Items available for loan: KEIC (1)Call number: 658.83 TUL. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Advertising works 2: Papers from the IPA advertising effectiveness awards; Institute of Practioners in Advertising, 1992 by Simon Broadbent (ed.) Material type: Text Language: English Publication details: London: Holt, Rinehart and Winston Ltd. 1983 Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Advertising works-3 Material type: Text Language: English Publication details: Eastbourne: Holt, Rinechart and Winston Ltd. 1985 Availability: Items available for loan: KEIC (1)Call number: 659.111 ADE. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	The IBM way : insights into the world's most successful marketing organization by F. G. Buck Rodgers, with Robert L. Shook by Rodgers, F. G. Buck Material type: Text Language: English Publication details: New York: Harper and Row Publishers 1986 Availability: Items available for loan: KEIC (1)Call number: 338.7610040973 ROD. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Marketing masters : lessons in the art of marketing from those who do it best by Paul B. Brown by Brown, Paul B Material type: Text Language: English Publication details: New York: Harper and Row Publishers 1988 Availability: Items available for loan: KEIC (1)Call number: 658.8 BRO. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	The innovator's dilemma : when new technologies cause great firms to fail by Clayton M. Christensen by Christensen, Clayton M Material type: Text Language: English Publication details: New York: HarperCollins Publishers Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.84 CHR. Not available: KEIC: Pending hold (1). Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	The economist intelligent unit guide building a global image by Andrea Mackiewicz by Mackiewicz, Andrea Material type: Text Language: English Publication details: New York: Mc-Graw Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 659.2 MAC. Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Marketing to and through kids by Selina S. Guber and John Berry by Guber, S. Selina Berry, John Material type: Text Language: English Publication details: New York: McGraw Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.8348 GUB. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	The search for digital excellence by James Ware, Judith Gebauer, Amir Hartman and Malu Roldan by Ware, James Gebauer, Judith Hartman, Amir Material type: Text Language: English Publication details: New York: McGraw-Hill 1997 Availability: Items available for loan: KEIC (1)Call number: 658.800285 WAR. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Strategic management by Alex Miller and Gregory G. Dess by Miller, Alex Dess, Gregory G Edition: 2nd ed. Material type: Text Language: English Publication details: New York: McGraw-Hill Companies, Inc. 1996 Availability: Items available for loan: KEIC (3)Call number: 658.4012 MIL, ... Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	The Asian manager's handbook of e commerce by Rajesh Chakrabarti and Vikas Kardile by Chakrabarti, Rajesh Kardile, Vikas Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 CHA. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Organizational behaviour : human behaviour at work by John W. Newstrom and Keith Davis by Newstrom, John W Davis, Keith Edition: 11th ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002 Availability: Items available for loan: KEIC (1)Call number: 658.4 NEW. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	Vision : How Leaders Develop it, Share it and Sustain it by Joseph V. Quigley by Quigley, Joseph V Material type: Text Language: English Publication details: New York: Mcgraw-Hill Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.4 QUI. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Envisioning an empowered nation ; technology for societal transformation by A. P. J. Abdul Kalam with A. Sivathanu Pillai by Kalam, A. P. J. Abdul Sivathanu, A. Sivathanu Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing company Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 306.4 KAL. Place hold Save to lists Add to cart (remove)