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1.
Envisioning an empowered nation ; technology for societal transformation by A. P. J. Abdul Kalam with A. Sivathanu Pillai by
  • Kalam, A. P. J. Abdul
  • Sivathanu, A. Sivathanu
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing company Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 306.4 KAL.

2.
New products management by Merle Crawford and Anthony Di Benedetto by
  • Crawford, Merle
  • Di Benedetto, Anthony
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies 2006
Availability: Items available for loan: KEIC (1)Call number: 658.575 CRA.

3.
Consumer product development by Roderick White by
  • White, Roderick
Material type: Text Text
Language: English
Publication details: Middlesex: Penguin Books Ltd. 1973
Availability: Items available for loan: KEIC (1)Call number: 658.875 WHI.

4.
The business of brands by Jon Miller and David Muir by
  • Miller, Jon
  • Muir, David
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 MIL.

5.
A branded world : adventures in public relations and the creation of superbrands by Michael Levine by
  • Levine, Michael
Material type: Text Text
Language: English
Publication details: New Jersey: John wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEV.

6.
From idea to profit : how to market innovative products and services consultant editor by Adam Jolly
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8 FRO.

7.
The franchising audit by David C. Taube by
  • Taube, David C
Series: The portfolio of marketing audits
Material type: Text Text
Language: English
Publication details: Cambridge: Cambridge Strategy Publications 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 POR.

8.
New product development : from initial idea to product management (with CD) by Marc A. Annacchino by
  • Annacchino, Marc A
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.575 ANN.

9.
Marketing of high-tech products and services by
  • Suresh, K. (ed,)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAR.

10.
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company by Leonard M. Lodish, Howard L. Morgan and Shellye Archambeau by
  • Lodish, Leonard M
  • Archambeau, Shellye
  • Morgan, Howard L
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education South Asia 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOD.

11.
New product planning by Kenneth B. Kahn by
  • Kahn, Kenneth B
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publciations India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.575 KAH.

12.
New product development : successful innovation in the marketplace by Michael Z. Brooke and William R. Mills by
  • Brooke, Michael Z
  • Mills, William R
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2004
Availability: Items available for loan: KEIC (2)Call number: 658.575 BRO, ...

13.
New product development by Mukesh Chaturvedi by
  • Chaturvedi, Mukesh
Material type: Text Text
Language: English
Publication details: New Delhi: Wheeler Publishing 1997
Availability: Items available for loan: KEIC (1)Call number: 658.575 CHA.

14.
The Mcgraw - Hill 36- hour course : product development by Andrea Belz by
  • Belz, Andrea
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.5 BEL.

15.
New products management by Merle Crawford and Anthony Di Benedetto by
  • Crawford, Merle
  • Benedetto, Anthony Di
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (2)Call number: 658.5 CRA, ...

16.
The product manager's handbook (with CD) by Linda Gorchels by
  • Gorchels, Linda
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: The Mcgraw-Hill Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 GOR.

17.
The product manager's desk reference by Steven Haines by
  • Haines, Steven
Material type: Text Text
Language: English
Publication details: New York: Mc Graw Hill 2009
Availability: Items available for loan: KEIC (1)Call number: 658.404 HAI.

18.
Inspired : take your product dream from concept to shelf by Vik Venkatraman by
  • Venkatraman, Vik
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.5 VEN.

19.
Advertising and the mind of the consumer : what works, what doesn't and why by Max Sutherland and Alice K. Sylvester by
  • Sutherland, Max
  • Sylvester, Alice K
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 659.1 SUT.

20.
Managing innovation and new product development : concepts and cases by Mukesh Chaturvedi, Aseem Kumar and Manmohan Rahul by
  • Chaturvedi, Mukesh
  • Aseem Kumar
  • Rahul, Manmohan
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Pvt., Ltd. 2009
Availability: Items available for loan: KEIC (1)Call number: 658 CHA.

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