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Promotion management by John J. Burnett by
  • Burnett, John J
Edition: 1st Indian ed.
Material type: Text Text
Language: English
Publication details: New Delhi: A.I.T.B.S. Publishers and Distributors 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 BUR.

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2.
Marketing communication and advertising by R. C. Bhatia by
  • Bhatia, R. C
Material type: Text Text
Language: English
Publication details: New Delhi: Galgotia Publishing Company 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 BHA.

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3.
Advertising and promotions : an IMC perspective by Kruti Shah and Alan D'Souza by
  • Shah, Kruti
  • D'Souza, Alan
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd 2009
Availability: Items available for loan: KEIC (5)Call number: 659.1 SHA, ... Not available: KEIC: Checked out (1).

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