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1.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Tamil Nadu: McGraw Hill Education 2019
Availability: Items available for loan: KEIC (1)Call number: 658.8 SER.

2.
Operations and supply chain management by Richard B. Chase, Ravi Shankar and F. Robert Jacobs by
  • Chase, Richard B
  • Jacobs, F. Robert
  • Shankar, Ravi
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: Chennai, Tamil Nadu: McGraw Hill Education 2018
Availability: Items available for loan: KEIC (2)Call number: 658.5 CHA, ...

3.
Consumer behaviour : real-life applications for marketing managers by Geoffrey P. Lantos by
  • Lantos, Geoffrey P
Material type: Text Text
Language: English
Publication details: Tamil Nadu: Yes Dee Publishing Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8342 LAN.

4.
Digital marketing by
  • Gupta, Seema
Edition: 3rd
Publication details: Chennai, Tamil Nadu McGraw Hill 2022
Availability: Items available for loan: KEIC (1)Call number: 658.872, GUP.

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