The business of media distribution: Monetizing film, TV, and video content in an online world
Series: American Film Market presentsPublication details: New York, Routledge: 2019.Edition: 3rdDescription: xxv, 578 p. ref., ind. 22 cm x 14 cmISBN:- 978-0815353362
- 384.068 ULI
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 384.068 ULI (Browse shelf(Opens below)) | Available | 22954 |
Recommended By: Anirudh Kalia
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Foreword
Market Opportunity and Segmentation: The Diverse Role of Studios and Networks
Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea
Financing Production: Studios and Networks as Venture Capitalists
Theatrical Distribution
The (Non-Download, Non-Streaming) Home Video Business
Television Distribution
Internet Streaming and On Demand Access: A New Paradigm Matures - On-Demand and Multi-Screen Access, FAANGs+, Cord-Cutting, Online Originals, Cloud Applications, Social Media, Changing How We Watch, Direct from the Creator, and More
Ancillary Revenues: Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets
Marketing
Making Money: Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing
References
Index
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