Semiotics marketing and communication : beneath the signs, the strategies by Jean-Marie Floch with a foreword by John F. Sherry

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Material type: Text

TextLanguage: English Series: International marketing seriesPublication details: New York: Palgrave 2001Description: xii, 225p., notes, bib., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.802 FLO (Browse shelf(Opens below))		Available		3823

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