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	1.	Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by Shimp, Terence A Edition: 5th ed. Material type: Text Language: English Publication details: Fort Worth: Harcourt College Publication 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI. Place hold Add to cart (remove)
	2.	What's in brand : building brand equity through advertising by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Co.Ltd. 1998 Availability: Items available for loan: KEIC (2)Call number: 659.1 JON , ... Place hold Add to cart (remove)
	3.	Advertising : concept and copy by George Felton by Felton, George Material type: Text Language: English Publication details: Englewood Cliffs: Prectice-Hall, Inc 1994 Availability: Items available for loan: KEIC (1)Call number: 659.1322 FEL. (1 votes) Place hold Add to cart (remove)
	4.	Creative advertising : theory and practice by Sandra E. Moriarty by Moriarty, Sandra E Edition: 2nd ed. Material type: Text Language: English Publication details: Englewood Cliff: Prentice Hall, Inc. 1991 Availability: Items available for loan: KEIC (1)Call number: 659.1 MOR. Place hold Add to cart (remove)
	5.	Contemporary advertising by William F. Arens by Arens, William F Edition: 6th ed. Material type: Text Language: English Publication details: Chicago: Irwin 1996 Availability: Items available for loan: KEIC (1)Call number: 659.1 ARE. Place hold Add to cart (remove)
	6.	The making of advertising by Subhas Ghosal by Ghosal, Subhas Material type: Text Language: English Publication details: New Delhi: Macmillan India Ltd. 2002 Availability: Items available for loan: KEIC (1)Call number: 659 GHO. Place hold Add to cart (remove)
	7.	Kellogg on marketing by Dawn Iacobucci (ed.) Material type: Text Publication details: Chichester: John Wiley and Sons, Ltd. 2001 Availability: Items available for loan: KEIC (2)Call number: 338.0492 KEL, ... Place hold Add to cart (remove)
	8.	Strategy in advertising : matching media and messages to markets and motivations by Leo Bogaret by Bogaret, Leo Edition: 3rd ed. Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1996 Availability: Items available for loan: KEIC (1)Call number: 659.1 BOG. Place hold Add to cart (remove)
	9.	Strategic advertising campaigns by Don E. Schultz, Dennis Martin and William P. Brown by Schultz, Don E Brown, William P Martin, Dennis Edition: 2nd ed. Material type: Text Language: English Publication details: IIIinois: NTC Business Books 1988 Availability: Items available for loan: KEIC (1)Call number: 659.113 SCH. Place hold Add to cart (remove)
	10.	Essentials of advertising strategy by Don E. Schultz, Stanley I. Tannenbaum and Anne Allison by Schultz, Don E Allison, Anne Tannenbaum, Stanley I Edition: 3rd ed. Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1996 Availability: Items available for loan: KEIC (1)Call number: 659.111 SCH. Place hold Add to cart (remove)
	11.	International conference proceedings american academy of advertising 2001 Asia Pacific conference by Roberts, Marilyn S. (ed.) King, Roberty L. (ed.) Material type: Text Publication details: New York: American Academy of Advertising, 2001 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Add to cart (remove)
	12.	Using and choosing an advertising agency : an insider's view by John Ward by Ward, John Material type: Text Language: English Publication details: Oxfordshire: NTC Pub. Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1125 WAR. Place hold Add to cart (remove)
	13.	What's in a name advertising and the concept of brands by John Philip Jones and Jan S. Slater by Jones, John Philip Slater, Jan S Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Prentice Hall of India Private Limited 2003 Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ... Place hold Add to cart (remove)
	14.	Industrial marketing : a process of creating and maintaining exchanges by C. S. G. Krishnamacharyulu and Lalitha R. by Krishnamacharyulu, C. S. G R., Lalitha Material type: Text Language: English Publication details: Mumbai: Jaico Publishing House 2006 Availability: Items available for loan: KEIC (1)Call number: 658.809 KRI. Place hold Add to cart (remove)
	15.	Advertising and promotions : an IMC perspective by Kruti Shah and Alan D'Souza by Shah, Kruti D'Souza, Alan Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd 2009 Availability: Items available for loan: KEIC (5)Call number: 659.1 SHA, ... Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	16.	No cover image available Tested advertising methods by John Caples by Caples, John Edition: 4th ed. Material type: Text Language: English Publication details: Bombay: D.B. Taraporevala sons and Co. Pvt. Ltd. 1985 Availability: Items available for loan: KEIC (1)Call number: 659.132 CAP. Place hold Add to cart (remove)
	17.	Tested advertising methods by John Caples and Revised By Fred E. Hahn by Caples, John Edition: 5th ed., rev Material type: Text Language: English Publication details: New York: Prentice-Hall International, Inc. 1997 Availability: Not available: KEIC: Lost (1). Add to cart (remove)
	18.	The craft of copywriting by June A. Valladares by Valladares, June A Material type: Text Language: English Publication details: New Delhi: Response Books 2000 Availability: Not available: KEIC: Lost (1). Add to cart (remove)
	19.	Strategic advertising: a practitioner's handbook by Judith Corstjens by Corstjens, Judith Material type: Text Language: English Publication details: Oxford: Heinemann Professional pub. Ltd. 1990 Availability: Not available: KEIC: Lost (1). Add to cart (remove)

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