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1.
Health promotion theory by
  • Davies, Maggie (ed.)
  • Macdowall, Wendy (ed.)
Series: Understanding public health
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited, 2006
Availability: Items available for loan: KEIC (1)Call number: 613 HEA.

2.
Convergence marketing : strategies for reaching the new hybrid consumer by Yoram (Jerry) Wind, Vijay Mahajan with Robert E. Gunther foreword by John Hangel by
  • Wind, Yoram (Jerry)
  • Mahajan, Vijay
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 WIN.

3.
Release 2.1 : a design for living in the digital age by Esther Dyson by
  • Dyson, Esther
Material type: Text Text
Language: English
Publication details: London: Penguin 1998
Availability: Items available for loan: KEIC (1)Call number: 303.4833 DYS.

4.
Mirrors of violence : communities, riots and survivors in South Asia by
  • Das, Veena (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 1990
Availability: Items available for loan: KEIC (1)Call number: 305.8 MIR.

5.
India's Communities by K. S. Singh by
  • Singh, K. S
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1998
Availability: Items available for loan: KEIC (3)Call number: 307 SIN, ...

6.
Critical events : an anthropological perspective on contemporary India by Veena Das by
  • Das, Veena
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 301 DAS.

7.
Screening culture, viewing politics : television, womanhood and nation in modern India by Purnima Mankekar by
  • Mankekar, Purnima
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 302.23 MAN.

8.
The encyclopedia of the Indian diaspora / general editor by Brij V. Lal, executive editor Peter Reeves, assistant editor Rajesh Rai
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 909.0491411003 ENC.

9.
Democratizing innovation by Eric von Hippel by
  • Hippel, Eric von
Material type: Text Text
Language: English
Publication details: Cambridge: MIT Press 2005
Availability: Items available for loan: KEIC (1)Call number: 338.064 HIP.

10.
Brand culture by
  • Schroeder, Jonathan E. (ed.)
  • Salzer-Morling, Miriam (ed.)
  • Askegaard, Soren (ed.)
Material type: Text Text
Publication details: Oxford: Routledge 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 BRA, ...

11.
Wal-Mart world : the world's biggest corporation in the global economy by
  • Brunn, Stanley D. (ed.)
Material type: Text Text
Publication details: Oxon: Routledge, 2006
Availability: Items available for loan: KEIC (1)Call number: 381.14906573 WAL.

12.
Strategic internet marketing by Susan Dann and Stephen Dann by
  • Dann, Susan
  • Dann, Stephen
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.84 DAN.

13.
Communication theories in action : an introduction by Julia T. Wood by
  • Wood, Julia T
Series: Wadsworth series in speech communication
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 WOO.

14.
Managing corporate reputations by
  • Jolly, Adam (ed.)
Material type: Text Text
Publication details: London: Kogan Page Limited, 2001
Availability: Items available for loan: KEIC (1)Call number: 659.29 MAN.

15.
Digital marketing : using new technologies to get closer to your customers by Will Rowan by
  • Rowan, Will
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 ROW.

16.
The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too !) by Matthew W. Ragas and Bolivar J. Bueno by
  • Ragas, Matthew W
  • Bueno, Bolivar J
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Prima Publishing 2002
Availability: Items available for loan: KEIC (1)Call number: 658.827 RAG.

17.
Tune in, log on : soaps, fandom, and online community by Nancy K. Baym by
  • Baym, Nancy K
Series: New Media Culture
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 791.456 BAY.

18.
Society online : the Internet in context by
  • Howard, Philip N. (ed.)
  • Jone, Steve (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 303.4833 SOC.

19.
Government@net : new governance opportunities for India by Kiran Bedi, Parminder Jeet Singh and Sandeep Srivastava by
  • Bedi, Kiran
  • Singh, Parminder Jeet
  • Srivastava, Sandeep
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 352.3802854678 BED.

20.
Net gain : expanding markets through virtual communities by John Hagel III and Arthur Armstrong by
  • Hagel, John
  • Armstrong, Arthur
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.800285467 HAG.

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