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1.
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Exploring marketing research by William G. Zikmund by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

2.
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Exploring marketing research by William G. Zikmund by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The dryden press 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 ZIK.

3.
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Basic marketing research by Gilbert A. Churchill, Jr. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Orlando: The dryden press 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHU.

4.
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Understanding consumers building powerful brands using consumer research by M. G. Parameswaran by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.834 PAR.

5.
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Applied statistics in business and economics (with CD) by David P. Doane and Lori E. Seward by Series: McGraw-Hill/Irwin series operations and decision sciences
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 519.5 DOA.

6.
Marketing research: analysis and measurement by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: England: McGraw-Hill Book Company(UK) Limited, 1981
Availability: Items available for loan: KEIC (1)Call number: 658.83 CHI.

7.
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Marketing research: an applied approach by Thomas C. Kinnear and James R. Taylor by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1987
Availability: Items available for loan: KEIC (3)Call number: 658.83 KIN, ...

8.
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Marketing Research : a problem solving approach (With Floppy) by Seymour Sudman and Edward Blair by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.83 SUD.

9.
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The handbook of online marketing research by Joshua Grossinckle and Oliver Raskin by
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRO.

10.
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Marketing research by G. C. Beri by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 BER. Not available: KEIC: Lost (1).

11.
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Foundations of behavioral research by Fred N. Kerlinger and Howard B. Lee by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publishers 2000
Availability: Not available: KEIC: Checked out (1).

12.
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Marketing research : concepts, practices, and cases by Sunanda Easwaran and Sharmila J. Singh by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2006
Availability: Items available for loan: KEIC (1)Call number: 658.83 EAS.

13.
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Business research methods by Alan Bryman and Emma Bell by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2003
Availability: Items available for loan: KEIC (1)Call number: 658.0072 BRY.

14.
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The discovery of grounded theory; strategies for qualitative research by Barney G. Glaser and Anselm L. Strauss by
Material type: Text Text
Language: English
Publication details: New Brunswick: Aldine Transaction 2006
Availability: Items available for loan: KEIC (1)Call number: 301.018 GLA.
  (1 votes)
15.
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Marketing research in a marketing environment by William R. Dillon, Thomas J. Maddem and Neil H. Firtle by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 DIL.

16.
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The practice of market and social research : an introduction by Yvonne McGivern by
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 001.4 MCG.

17.
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Marketing research : an applied approach (with CD) by Naresh K. Malhotra and David F. Birks by
Edition: 3rd European ed.
Material type: Text Text
Language: English
Publication details: England: Pearson Education Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAL.
  (1 votes)
18.
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Statistics for business and economics by R. P. Hooda by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Limited 1994
Availability: Items available for loan: KEIC (1)Call number: 519.5 HOO.

19.
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Sampling techniques by William G. Cochran by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1977
Availability: Items available for loan: KEIC (1)Call number: 001.4222 COC.

20.
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