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1.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hall Companies, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

2.
Forensic marketing : the professional's guide to optimising results from marketing communication by Gavin Barrett by
  • Barrett, Gavin
Material type: Text Text
Language: English
Publication details: Maidenhead: Mcgraw-Hill Book Co. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAR.

3.
The do-it-yourself business relations kit by Jack Griffin by
  • Griffin, Jack
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.82 GRI.

4.
Strategic advertising management by Larry Percy, John R. Rossiter and Richard Elliott by
  • Percy, Larry
  • Elliott, Richard
  • Rossiter, John R
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press 2001
Availability: Items available for loan: KEIC (1)Call number: 659.1 PER.

5.
Strategic advertising management by Larry Percy and Richard Elliott by
  • Percy, Larry
  • Elliott, Richard
Material type: Text Text
Language: English
Publication details: Oxford: Oxford Univesity Press 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1 PER.

6.
Advertising campaign strategy : a guide to marketing communication plans by Donald E. Parente by
  • Parente, Donald E
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson South-Western 2006
Availability: Items available for loan: KEIC (1)Call number: 659.113 PAR.

7.
Space race : an inside view of the future of communications planning by Jim Taylor by
  • Taylor, Jim
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Lit. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.2 TAY.

8.
The 360 degree brand in Asia : creating more effective marketing communications by Mark Blair, Richard Armstrong and Mike Murphy by
  • Blair, Mark
  • Armstrong, Richard
  • Murphy, Mike
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827095 BLA.

9.
Cases in marketing management by Davle Varble by
  • Varble, Davle
Material type: Text Text
Language: English
Publication details: Ohio: A Bell and Howell Information Company 1976
Availability: Items available for loan: KEIC (1)Call number: 658.80722 VAR.

10.
Mind to mind marketing by Harry Alder by
  • Alder, Harry
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (2)Call number: 658.8 ALD, ...

11.
Unleashing the power of PR : a contrarian's guide to marketing and communication by Mark Weiner by
  • Weiner, Mark
Series: Jossey-Bass business and management series
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2007
Availability: Items available for loan: KEIC (1)Call number: 659.2 WEI.

12.
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity by
  • Costa, Janeen Arnold (ed
  • Bamossy, Gray J. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8348 MAR.

13.
Integrated marketing communications by Don E. Schultz, Stanely I. Tannenbaum by
  • Schultz, Don E
  • Lauterborn, Robert F
  • Tannenbaum, Stanley, I
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1997
Availability: Items available for loan: KEIC (3)Call number: 658.802 SCH, ...

14.
Value-added public relations : the secret weapon of integrated marketing by Thomas L. Harris and foreword by Phillip Kotler by
  • Harris, Thomas L
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1998
Availability: Items available for loan: KEIC (1)Call number: 659.2 HAR.

15.
Strategies for implementing integrated marketing communications by Larry Percy by
  • Percy, Larry
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.84 PER.

16.
Integrated advertising, promotion and marketing communication by Kenneth E. Clow and Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Privet Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 CLO.

17.
Integrated advertising, promotion, and marketing communications (with CD) by Kenneth E. Clow and Donald Baack by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Privet Limited 2004
Availability: Not available: KEIC: Checked out (1).

18.
Marketing communications management : concepts and theories, cases and practices by Paul Copley by
  • Copley, Paul
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.802 COP.

19.
Marketing communications : an integrated approach by P. R. Smith, Jonathan Taylor by
  • Smith, P. R
  • Taylor, Jonathan
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Private Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 SMI.

20.
Marketing communications by Jim Blythe by
  • Blythe, Jim
Material type: Text Text
Language: English
Publication details: Edinburgh: Pearson education Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 BLY.

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