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1.
Consumer behaviour : building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (3)Call number: 658.83420973 CON, ...

2.
Consumer behavior in marketing strategy by John A. Howard by
  • Howard, John A
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8342 HOW.

3.
The power of the purse : how smart businesses are adapting to the world's most important consumers women by Fara Warner by
  • Warner, Fara
Material type: Text Text
Language: English
Publication details: New Jersy: Pearson Education, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.834082 WAR.

4.
The winner-take-all society : why the few at the top get so much more than the rest of us by Robert H. Frank and Philip J. Cook by
  • Frank, Robert H
  • Cook, Philip J
Material type: Text Text
Language: English
Publication details: New York: Penguin Books 1995
Availability: Items available for loan: KEIC (1)Call number: 306.4 FRA.

5.
Consumer behaviour : marketing strategy perspectives by J. Paul Peter and Jerry C. Olson by
  • Peter, Paul J
  • Olson, Jerry C
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1987
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET.

6.
Why we shop : emotional rewards and retail strategies by Jim Pooler by
  • Pooler, Jim
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Praeger Publishers 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8342 POO.

7.
Consumer behavior in Asia by Hellmut Sch�tte with Deanna Ciarlante by
  • Sch�tte, Hellmut
  • Ciarlante, Deanna
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SCH.

8.
Consuming places by John Urry by
  • Urry, John
Series: International library of sociology
Material type: Text Text
Language: English
Publication details: New York: Routledge 2006
Availability: Items available for loan: KEIC (1)Call number: 306.3 URR.

9.
Commitment-led marketing : the key to brand profit is in the customer's mind by Jan Hofmeyr and Butch Rice by
  • Hofmeyr, Jan
  • Rice, Butch
Material type: Text Text
Language: English
Publication details: West sussex: John wiley and sons ltd 2000
Availability: Items available for loan: KEIC (2)Call number: 658.8 HOF, ...

10.
Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers by Lisa Johnson with Cheri Hanson by
  • Johnson, Lisa
  • Hanson, Cheri
Material type: Text Text
Language: English
Publication details: New York: Free Press 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8342 JOH.

11.
Primal branding: Create zealots for your brand, your company, and your future by
  • Hanlon, Patrick
Material type: Text Text
Language: English
Publication details: New York: Free Press 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 HAN, ...

12.
What customers really want : how to bridge the gap between what your organization offers and what your clients crave by Scott McKain by
  • McKain, Scott
Material type: Text Text
Language: English
Publication details: Nashville: Thomas Nelson Publishers 2005
Availability: Items available for loan: KEIC (1)Call number: 658.812 MCK.

13.
Boom : marketing to the ultimate power consumer--the baby boomer woman by Mary Brown and Carol Orsborn ; foreword by Paco Underhill by
  • Brown, Mary
  • Orsborn, Carol
Material type: Text Text
Language: English
Publication details: New York: American Management Association 2006
Availability: Items available for loan: KEIC (1)Call number: 658.834082 BRO.

14.
Consumer behavior by Harold W. Berkman, Jay D. Linquist and M. Joseph Sirgy by
  • Berkman, Harold W
  • Linquist, Jay D
  • Sirgy, M. Joseph
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 BER.

15.
Advertising research : the Internet, consumer behavior, and strategy by
  • Zinkhan, George (ed.)
Material type: Text Text
Publication details: Chicago: American Marketing Association, 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1072 ADV.

16.
Pro logo by Chevalier Michel and Mazzalovo Gerald by
  • Chevalier, Michel
  • Mazzalovo, Gerald
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHE.

17.
The consistent consumer : predicting future behavior through lasting values by Ken Beller, Steve Weiss, and Louis Patler by
  • Beller, Ken
  • Patler, Louis
  • Weiss, Steve
Material type: Text Text
Language: English
Publication details: Chicago: Dearbon Trade Publishing 2005
Availability: Items available for loan: KEIC (1)Call number: 658.8342 BEL.

18.
Mass affluence : 7 new rules of marketing to today's consumer by Paul Nunes and Brian Johnson by
  • Nunes, Paul
  • Johnson, Brian
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2004
Availability: Items available for loan: KEIC (1)Call number: 658.8 NUN.

19.
Brand hijack : marketing without marketing by Alex Wipperf�rth by
  • Wipperf�rth, Alex
Material type: Text Text
Language: English
Publication details: New York: Penguin Group 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 WIP.

20.
Treasure hunt : inside the mind of the new global consumer by Michael J. Silverstein with John Butman by
  • Silverstein, Michael J
  • Butman, John
Material type: Text Text
Language: English
Publication details: New York: Portfolio 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SIL.

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