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1.
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Upside-down marketing : turning your ex-customers onto your best customers by George R. Walther by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 WAL.

2.
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Collaborative customer relationship management : taking CRM to the next level by
Material type: Text Text
Publication details: New York: Springer-Verlag, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.812 COL.

3.
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Electronic customer relationship management by Series: Advances in management information systems ser
Material type: Text Text
Publication details: New Delhi: Prentice-Hall of India, 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 ELE.

4.
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Effective CRM using predictive analytics by Antonios Chorianopoulos by
Material type: Text Text
Language: English
Publication details: New Delhi: John Wiley and Sons 2017
Availability: Items available for loan: KEIC (1)Call number: 658.812 CHO.

5.
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Customer relationship management by Ed Peelen by
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education 2009
Availability: Not available: KEIC: Checked out (1).

6.
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Salesforce.com secrets of success : best practices for growth and profitability by David Taber by
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 TAB.

7.
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Customer relationship management : how to turn a good business into a great one! by Graham Roberts-Phelps by
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books 2008
Availability: Items available for loan: KEIC (1)Call number: 658.812 ROB.

8.
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The art of CRM : proven strategies for modern customer relationship management / by Max Fatouretchi by Series: Expert insight
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Birmingham Packt Publishing 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 FAT.

9.
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The lean approach to digital transformation : from customer to code and from code to customer by
Publication details: New York Routledge, Taylor & Francis Group 2022
Availability: Items available for loan: KEIC (1)Call number: 004, CAS.

10.
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Keep your customers: How to stop customer turnover, improve retention and get lucrative, long-term loyalty by
Publication details: Morgan James Publishing, 2020
Availability: Items available for loan: KEIC (5)Call number: 658.812 CUK, ...

11.
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The customer centricity playbook: Implement a winning strategy driven by customer lifetime value by
Publication details: Wharton Digital Press, 2018
Availability: Items available for loan: KEIC (4)Call number: 658.812 FAD, ... Not available: KEIC: Checked out (1).

12.
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Extreme trust: Turning proactive honesty and flawless execution into long-term profits by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Portfolio / Penguin, 2016
Availability: Not available: KEIC: Checked out (1).

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