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1.
Contemporary strategic marketing by Ross Brennan, Paul Baines and Paul Garneau by
  • Brennan, Ross
  • Baines, Paul
  • Garneau, Paul
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8101 BRE.

2.
Marketing mistakes by Robert F Hartley by
  • Hartley, Robert F
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Wiley 1986
Availability: Items available for loan: KEIC (1)Call number: 658.800973 HAR.

3.
Media analysis techniques by Arther Asa Berger by
  • Berger, Arther Asa
Series: The Sage commtext series; Vol. 10
Edition: Rev. ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23 BER.

4.
Edge : leadership secrets from football's top thinkers by Ben Lyttleton by
  • Lyttleton, Ben
Material type: Text Text
Language: English
Publication details: London: HarperCollins 2018
Availability: Items available for loan: KEIC (1)Call number: 796.069 LYT.

5.
Flying high : my story, from AirAsia to QPR by Tony Fernandes by
  • Fernandes, Tony
Material type: Text Text
Language: English
Publication details: London: Portfolio Penguin 2017
Availability: Items available for loan: KEIC (1)Call number: 658.40092 FER.

6.
Misbehaving : the making of behavioural economics by Richard H. Thaler by
  • Thaler, Richard H
Material type: Text Text
Language: English
Publication details: London: Allen Lane, an imprint of Penguin Books 2016
Availability: Items available for loan: KEIC (2)Call number: 330.019 THA, ...

7.
The brand challenge : adapting branding to sectorial imperatives by
  • Kompella, Kartikeya (ed.)
Material type: Text Text
Publication details: London: Kogan Page, 2015
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

8.
The billionaires club : the unstoppable rise of football's super-rich owners by James Montague by
  • Montague, James
Material type: Text Text
Language: English
Publication details: London: Bloomsbury 2017
Availability: Items available for loan: KEIC (1)Call number: 796.334 MON.

9.
Misbehaving : the making of behavioural economics by Richard H Thaler by
  • Thaler, Richard H
Material type: Text Text
Language: English
Publication details: London: Allen Lane, an imprint of Penguin Books 2015
Availability: Items available for loan: KEIC (1)Call number: 330.019 THA.
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10.
Left legs : Iraq project by Riyas Komu by
  • Komu, Riyas
Material type: Text Text
Language: English
Publication details: Mumbai: Bodhi Art 2008
Availability: Items available for loan: KEIC (1)Call number: 709.54 KOM.

11.
Legacy: 15 lessons in leadership: What the all blacks can teach us about the business of life by
  • Kerr, James
Publication details: London, Constable: 2013
Availability: Items available for loan: KEIC (1)Call number: 158.1 KER.

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