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Data mining techniques : for marketing, sales, and customer support by Gordon S. Linoff and Michael J. A. Berry
Material type:
TextLanguage: English Publication details: Hoboken: John Wiley and Sons Ltd. 2011Edition: 3rd edDescription: xl, 847p., ind. 24 cm x 18 cmISBN: - 9788126534722
- artificial neural networks
- attrition model
- business
- business goals
- case study
- chi-square test
- classic statistical techniques
- clusters
- communication channel
- cross-selling
- customer acquisition
- customer lifecycle
- customer relationship management
- data mining
- data mining methodology
- data processing
- data warehousing
- decision trees
- direct marketing campaigns
- histograms
- hypothesis tesing
- k-medians
- linear regression
- market basket
- marketing
- MBR
- network topologies
- prediction models
- profiling models
- retention
- social marketing
- time series
- variance standards daviation
- 658.802 LIN
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.802 LIN (Browse shelf(Opens below)) | Available | 11560 |
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