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1.	Image from Amazon.com	Brand warriors : corporate leaders share their winning strategies by Gilmore, Fiona (ed.) Material type: Text Publication details: London: HarperCollins Publishers, 1997 Availability: Items available for loan: KEIC (2)Call number: 658.827 BRA, ... Not available: KEIC: Checked out (1). Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Branding @ the digitalage by Meyers, Herbert (ed.) Gerstman, Richard (ed.) Material type: Text Publication details: New York: Palgrave, 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	When giants stumble classic business blunders and how to avoid them by Robert Sobel by Sobel, Robert Material type: Text Language: English Publication details: NJ: Prentice Hall Press 1999 Availability: Items available for loan: KEIC (1)Call number: 658.4012 SOB. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman by Moskowitz, Howard R Gofman, Alex Material type: Text Language: English Publication details: Delhi: Pearson Education South Asia 2007 Availability: Items available for loan: KEIC (1)Call number: 658.8 MOS. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Leveraging web services : planning, building, and integration for maximum impact by John Edwards by Edwards, John Material type: Text Language: English Publication details: New Delhi: BPI India Pvt. Ltd.;India 2012 Availability: Items available for loan: KEIC (1)Call number: 658.84 EDW. Place hold Save to lists Add to cart (remove)