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Marketing ROI: The path to campaign, customer, and corporate profitability

By: Material type: TextTextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003Description: xiv, 268p., notes, ind. 23 cm x 16 cmISBN:
  • 007059418X
Subject(s): DDC classification:
  • 658.1554 LEN
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Holdings
Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.1554 LEN (Browse shelf(Opens below)) Available 12025
Books KEIC 658.1554 LEN (Browse shelf(Opens below)) Available 13620
Books KEIC 658.1554 LEN (Browse shelf(Opens below)) Available 5450

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