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1.
Marketing challenges: cases and exercises by Christipher H. Lovelock, Charles B. Weinberg by
  • Lovelock, Christopher H
  • Weinberg, Charles B
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOV.

2.
Careers in advertising by Eva Lederman by
  • Lederman, Eva
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New york: The Princeton Review 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 LED.

3.
Managing capital flows : issues in selected emerging market economies by
  • Carrasco, Bruno (ed.)
  • Gokarn, Subir (ed.)
  • Mukhopadhyay, Hiranya (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2014
Availability: Items available for loan: KEIC (1)Call number: 332.042 MAN.

4.
Selling and sales management by David Jobber and Geoffrey Lancaster by
  • Jobber, David
  • Lancaster, Geoffrey
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2009
Availability: Items available for loan: KEIC (1)Call number: 658.81 JOB.

5.
Business to business marketing by Ross Brennan, Louise Canning and Raymond McDowell by
  • Brennan, Ross
  • Canning, Louise
  • McDowell, Raymond
Material type: Text Text
Language: English
Publication details: New Delhi: SAGE Publications India Pvt Ltd 2011
Availability: Items available for loan: KEIC (1)Call number: 658.804 BRE.

6.
Principles of account management by William E. Phillips by
  • Phillips, William E
Material type: Text Text
Language: English
Publication details: : 1995
Availability: Items available for loan: KEIC (1)Call number: 659.11425 PHI.

7.
Selling to major accounts : tools, techniques, and practical solutions for the sales manager by Terry R. Bacon by
  • Bacon, Terry R
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2008
Availability: Not available: KEIC: Lost (1).

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