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1.		Communication arts : CA 88 advertising annual Material type: Text Language: English Publication details: Palo Anto: Communication Arts 1988 Availability: Items available for loan: KEIC (1)Call number: 659.132 COM. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Indian advertising 1780 to 1950 A.D. by Arun Chaudhary by Chaudhary, Arun Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007 Availability: Items available for loan: KEIC (2)Call number: 659.1 CHA, ... Lists: New Arrivals 11 March 2024. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Advertising by Roderick White by White, Roderick Edition: 4th ed. Material type: Text Language: English Publication details: London: McGraw Hill Publishing Company 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 WHI. Lists: Advertising Books. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	How to make your advertising make money by John Caples by Caples, John Material type: Text Language: English Publication details: London: Prentice-Hall International, Inc. 1983 Availability: Items available for loan: KEIC (1)Call number: 659.1 CAP. Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Contemporary advertising by Courtland Bovee and William F. Arens by Bovee, Courtland L Arens, William F Material type: Text Language: English Publication details: Illinois: Richard D. Irwin, Inc. 1982 Availability: Items available for loan: KEIC (1)Call number: 659.1 BOV. Place hold Save to lists Add to cart (remove)
6.	Local cover image Image from Amazon.com	Contemporary advertising by Courtland L. Bovee and William F. Arens by Bovee, Courtland L Arens, William F Edition: 4th ed.5th ed. Material type: Text Language: English Publication details: Illinois: Irwin Inc. 1992 Availability: Items available for loan: KEIC (6)Call number: 659.1 BOV, ... Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Reading ads socially by Robert Goldman by Goldman, Robert Material type: Text Language: English Publication details: London: Routledge 1992 Availability: Items available for loan: KEIC (1)Call number: 659.1042 GOL. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	100 new greatest corporate ads by Fred C. Poppe by Poppe, Fred C Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1993 Availability: Items available for loan: KEIC (1)Call number: 659.1 POP. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	The laws of choice: predicting customer behavior by Eric Marder by Marder, Eric Material type: Text Language: English Publication details: New York: The Free Press 1997 Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAR. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Born to buy : the commercialized child and the new consumer culture by Juliet B. Schor by Schor, Juliet B Edition: 1st ed. Material type: Text Language: English Publication details: New York: Scribner 2004 Availability: Items available for loan: KEIC (1)Call number: 305.230973 SCH. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Profitable marketing communications : a guide to marketing return on investment by Antony Young and Lucy Aitken by Young, Antony Aitken, Lucy Material type: Text Language: English Publication details: New Delhi: Kogan Page 2007 Availability: Items available for loan: KEIC (1)Call number: 658.8 YOU. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Advertising to children : concepts and controversies by Macklin, M. Carole (ed.) Carlson, Les (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 659.11 ADV. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Product placement in Hollywood films : a history by Kerry Segrave by Segrave, Kerry Material type: Text Language: English Publication details: North Carolina: McFarland and Company 2004 Availability: Items available for loan: KEIC (1)Call number: 659.1 SEG . Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Winning direct response advertising: from print through interactive media by Joan Throckmorton by Throckmorton, Joan Edition: 2nd ed. Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 659.133 THR. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	How to produce creative advertising : proven techniques and computer applications by Ann Keding and Thomas Bivins by Keding, Ann Bivins, Thomas Material type: Text Language: English Publication details: Illinois: NTC Business Books 1996 Availability: Items available for loan: KEIC (1)Call number: 659.1 KED. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Write on target : the direct marketer's copywriting handbook by Donna Baier Stein and Floyd Kemske by Stein, Donna Baier Kemske Floyd Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 659.1322 STE. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	The advertising advantage by Harvard Business Review Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1991 Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV. Lists: harvard. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	Creativity 27 : the best advertising and design from 40 countries around the world by Carter, David E. (ed.) Material type: Text Publication details: Stamford: Art Direction Book, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 659.1 CRE. Place hold Save to lists Add to cart (remove)
19.	Image from Amazon.com	The complete guide to advertising by Douglas, Torin Day, Barry (ed.) Material type: Text Publication details: New Jersey: Chartwell Books Inc. 1985 Availability: Items available for loan: KEIC (1)Call number: 659.1 DOU. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	When advertising tried harder: the sixties; the golden age of American advertising by Larry Dorbow by Dorbow, Larry Material type: Text Language: English Publication details: New York: Friendly Press Inc. 1984 Availability: Items available for loan: KEIC (2)Call number: 659.10973 DOB, ... Lists: Advertising Books. Place hold Save to lists Add to cart (remove)