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1.
The marketing casebook : cases and concepts by Sally Dibb and Lyndon Simkin by
  • Dibb, Sally
  • Simkin, Lyndon
Material type: Text Text
Language: English
Publication details: London: Routledge 1994
Availability: Items available for loan: KEIC (2)Call number: 658.80722 DIB, ...

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2.
Handbook of cross-cultural marketing by Paul A Herbig by
  • Herbig, Paul A
Material type: Text Text
Language: English
Publication details: New York: International Business Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.848 HER.

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