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Social media marketing : strategies for engaging in Facebook, Twitter and other social media by Liana Li Evans
Material type:
TextLanguage: English Publication details: Noida: Pearson Education 2011Description: viii, 342p., ind. 23 cm x15 cmISBN: - 9788131758090
- about conversation
- align offline marketing strategies with social media
- basics of social media
- branding and messaging need to be consistent
- choosing a social media consultant
- create a social media- friendly pressroom and promote events
- difference between buzz monitoring and audience research
- internet marketing
- online social networks
- personal ethics matter
- plan social media policies for company employees
- sharing with others is key
- social media
- social media fits into the online marketing picture
- social media from the inside out
- understanding each community
- youtube is the second largest search engine
- 658.8 EVA
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8 EVA (Browse shelf(Opens below)) | Available | 10110 |
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