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	1.	Threshold resistance : the extraordinary career of a luxury retailing pioneer by A. Alfred Taubman by Taubman, A. Alfred Material type: Text Language: English Publication details: New York: HarperCollins Publishers 2007 Availability: Items available for loan: KEIC (1)Call number: 381.1091 TAU. Place hold Add to cart (remove)
	2.	Marketing warfare by Al Ries and Jack Trout by Ries, Al Trout, Jack Edition: 1st ed. Material type: Text Language: English Publication details: New York: Penguin Books USA Inc. 1986 Availability: Items available for loan: KEIC (3)Call number: 658.8 RIE, ... Not available: KEIC: Lost (2). Place hold Add to cart (remove)
	3.	And now a few laughs from our sponsor : the best of fifty years of radio commercial (with CD) by Larry Oakner by Oakner, Larry Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 659.1420973 OAK. Place hold Add to cart (remove)
	4.	Twenty ads that shook the world : the century's most groundking advertising and how it changed us all by James B. Twitchell by Twitchell, James B Material type: Text Language: English Publication details: New York: Three Rivers Press 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 TWI. Place hold Add to cart (remove)
	5.	Mantras of change : reporting India in a time of flux by Daniel Lak by Lak, Daniel Material type: Text Language: English Publication details: New Delhi: Viking 2005 Availability: Items available for loan: KEIC (1)Call number: 330.954 LAK. Place hold Add to cart (remove)
	6.	Advertising to children : concepts and controversies by Macklin, M. Carole (ed.) Carlson, Les (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 659.11 ADV. Place hold Add to cart (remove)
	7.	Beer blast : the inside story of the brewing industry's bizarre battles for your money by Philip Van Munching by Van Munching, Philip Material type: Text Language: English Publication details: New York: Time Business 1997 Availability: Items available for loan: KEIC (1)Call number: 338.4 VAN. Place hold Add to cart (remove)
	8.	Culture works : the political economy of culture by Maxwell, Richard (ed.) Series: Cultural politics ; v. 18 Material type: Text Publication details: Minneapolis: University of Minnesota Press 2001 Availability: Items available for loan: KEIC (1)Call number: 306 CUL. Place hold Add to cart (remove)
	9.	Point of purchase design annual : the 42nd merchandising awards Material type: Text Language: English Publication details: New York: Visual Reference Publications, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 659.157 POI. Place hold Add to cart (remove)
	10.	US ad review : the best American advertising No. 53 Material type: Text Language: English Publication details: New York: Visual Reference Publication, Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 659.1 USA. Place hold Add to cart (remove)
	11.	US ad review : the best American advertising No. 54 Material type: Text Language: English Publication details: New York: Visual Reference Publication, Inc. 2006 Availability: Items available for loan: KEIC (1)Call number: 659.1 USA. Place hold Add to cart (remove)
	12.	Bitter brew : the rise and fall of Anheuser-Busch and America's kings of bee by William Knoedelseder by Knoedelseder, William Material type: Text Language: English Publication details: New York: HarperCollins Publishers 2012 Availability: Items available for loan: KEIC (1)Call number: 338.7663420973 KNO. Place hold Add to cart (remove)
	13.	Beeronomics : how beer explains the world by Johan Swinnen and Devin Briski by Swinnen, Johan Briski, Devin Edition: 1st ed. Material type: Text Language: English Publication details: Oxford: Oxford University Press 2017 Availability: Items available for loan: KEIC (1)Call number: 641.23 SWI. Place hold Add to cart (remove)
	14.	Marketing warfare by Al Ries and Jack Trout by Ries, Al Trout, Jack Edition: 20th anniversary ed. Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2006 Availability: Not available: KEIC: On hold (1). Place hold Add to cart (remove)
	15.	Small data : the tiny clues that uncover huge trends by Martin Lindstro by Lindstrom, Martin Material type: Text Language: English Publication details: London: John Murray Learning 2016 Availability: Items available for loan: KEIC (1)Call number: 658.8342 LIN. Place hold Add to cart (remove)
	16.	No cover image available Cheers ! the Indian alcobev industry era by Vincent Fernandes and Trilok Desai by Fernandes, Vincent Desai, Trilok Material type: Text Language: English Publication details: Mumbai: Special Audience Publications Pvt. Ltd. 2013 Availability: Items available for loan: KEIC (1)Call number: 338.27 FER. Place hold Add to cart (remove)
	17.	Brewing, beer and pubs: a global perspective by Cabras, Ignazio; Higgins, David Minden; Preece, David Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York: Palgrave Macmillan 2016 Online access: e-Book Click here to access e-Book Availability: Items available for loan: KEIC (1)Call number: 338.4766342 CAB. Place hold Add to cart (remove)

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