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1.
Brands laid bare : using market research for evidence-based brand management by Kevin Ford by
  • Ford, Kevin
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 FOR.

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2.
The new emerging market multinationals : four strategies for disrupting markets and building brands by Amitava Chattopadhyay. Rajiv Batra and Aysegul Ozsomer by
  • Chattopadhyay, Amitava
  • Batra, Rajeev
  • Ozsomer, Aysegul
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHA.

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