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1.
New strategic brand management : advanced insights and strategic thinking by Jean Noel Kapferer by
  • Kapferer, Jean Noel
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8343 KAP, ...

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2.
The new strategic brand management : creating and sustaining brand equity long term by Jean - Noel Kapferer by
  • Kapferer, Jean - Noel
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Pvt.Ltd. 2009
Availability: Items available for loan: KEIC (3)Call number: 658.827 KAP, ...

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