A new brand world : 8 principles for achieving brand leadership in the 21st century by Scott Bedbury and Stephen Fenichell

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Material type: Text

TextLanguage: English Publication details: New York: Viking 2002Description: xix, 220p., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 BED (Browse shelf(Opens below))	Available	4028

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