Brand enigma : decoding the secrets of your brand by Duncan Bruce and David Harvey

By:

Bruce, Duncan

Contributor(s):

Harvey, David

Material type: Text

TextLanguage: English Publication details: England: John Wiley and Sons Ltd. 2008Description: xvi, 328p., ind. 22 cm x 14 cmISBN:

9780470779606

Subject(s):

DDC classification:

658.827 BRU

List(s) this item appears in: Brands & Branding Books

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 BRU (Browse shelf(Opens below))	Available	7947

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