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1.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hall Companies, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

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2.
Effective public relations : a practical approach by Merry Shelburne by
  • Shelburne, Merry
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantr 2003
Availability: Items available for loan: KEIC (1)Call number: 659.2 SHE.

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