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1.
The new strategic brand management : creating and sustaining brand equity long term by Jean-Noel Kapferer by
  • Kapferer, Jean - Noel
Material type: Text Text
Language: English
Publication details: London: Kogan Page India Private Limited 2004
Availability: Items available for loan: KEIC (5)Call number: 658.827 KAP, ...

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2.
The brandgym : a practical workout to gain and retain brand leadership by David Taylor and David Nichols by
  • Taylor, David
  • Nichols, David
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8 TAY.

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3.
The new strategic brand management : creating and sustaining brand equity long term by Jean - Noel Kapferer by
  • Kapferer, Jean - Noel
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Pvt.Ltd. 2009
Availability: Items available for loan: KEIC (3)Call number: 658.827 KAP, ...

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4.
India’s road to transformation: Why leadership matters by
  • Sheth, Jagdish N
  • Singh, Gyanendra
Publication details: La Vergne, Vibrant Publishing: 2024
Availability: Items available for loan: KEIC (2)Call number: 658.4012 SHE, ...
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