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1.
The expressive organization : linking identity, reputation, and the corporate brand by
  • Schultz, Majken (ed.)
  • Hatch, Mary Jo (ed.)
  • Larsen, Mogens Holten (ed.)
Material type: Text Text
Publication details: New York: Oxford University Press 2000
Availability: Items available for loan: KEIC (1)Call number: 659.285 EXP.

2.
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Richard D. Irwin, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

3.
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

4.
Communication skills by Tracey Bretag, Joanna Crossman and Sarbari Bordia by
  • Bretag, Tracey
  • Bordia, Sarbari
  • Crossman, Joanna
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2012
Availability: Items available for loan: KEIC (1)Call number: 302.2 BRE.

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