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1.
Brands : the logos of the global economy by Celia Lury by
  • Lury, Celia
Series: International library of sociology
Material type: Text Text
Language: English
Publication details: New York : Routledge 2005
Availability: Items available for loan: KEIC (1)Call number: 658.827 LUR.

2.
Revealing the corporation. perspectives on identity, image, reputation, corporate branding, and corporate-level marketing by
  • Balmer, John M. T. (ed.)
  • Greyser, Stephen A. (ed.)
Material type: Text Text
Publication details: London: Routledge, 2003
Availability: Items available for loan: KEIC (1)Call number: 658 BAL.

3.
Brand sense: Build powerful brands through touch, taste, smell, sight, and sound by
  • Lindstrom, Martin
Material type: Text Text
Language: English
Publication details: New York: Free Pressa 2005
Availability: Items available for loan: KEIC (3)Call number: 658.827 LIN, ... Not available: KEIC: Lost (1).

4.
Living the brand : how to transform every member of your organization into a brand champion ; in association with marketing by Nicholas Ind by
  • Ind, Nicholas
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2004
Availability: Items available for loan: KEIC (1)Call number: 658.827 IND.

5.
eBrands : building an internet business at breakneck speed by Phil Carpenter by
  • Carpenter, Phil
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business Review Book 2000
Availability: Items available for loan: KEIC (1)Call number: 658.827 CAR.

6.
Brandsimple : how to turn a simple philosophy into a powerful brand by Allen Adamson by
  • Adamson, Allen
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 ADA.

7.
How brands become icons : the principles of cultural branding by Douglas B. Holt by
  • Holt, Douglas B
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 HOL.

8.
A clear eye for branding : straight talk on today's most powerful business concept by Tom Asacker by
  • Asacker, Tom
Material type: Text Text
Language: English
Publication details: Chenai: East West Books (Madras) Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 ASA.

9.
Brand enigma : decoding the secrets of your brand by Duncan Bruce and David Harvey by
  • Bruce, Duncan
  • Harvey, David
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRU.

10.
Brandsimple : how the best brands keep it simple and succeed by Allen P. Adamson by
  • Adamson, Allen P
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2006
Availability: Items available for loan: KEIC (1)Call number: 658.872 ADA.

11.
Brand sense : sensory secrets behind the stuff we buy by Martin Lindstrom by
  • Lindstrom, Martin
Material type: Text Text
Language: English
Publication details: New York: Free Press 2005
Availability: Items available for loan: KEIC (4)Call number: 658.827 LIN, ...

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