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Marketing management by Philip Kotler and Kevin Lane Keller
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TextLanguage: English Publication details: New Delhi: Peason Education in South Asia 2016Edition: 15th edDescription: xxvi, 756p., app., endnote, glos., ind. 26 cm x 20 cmISBN: - 9789332557185
- analyzing business markets
- brand equity
- building strong brands
- capturing insights
- channels
- communicating value
- competition and driving growth
- connecting with customers
- crafting the brand positioning
- creating value
- designing and managing services
- digital
- global
- information and forecasting demand
- integrated marketing communications
- loyalty relationships
- marketing management
- mass
- new market offerings
- new realities
- personal
- pricing strategies and programs
- product strategy
- research
- responsibly for long term success
- segments and targets
- strategies and plans part
- textbooks
- understanding
- 658.802 KOT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
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| Text Book | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 13103 | ||
| Text Book | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 13104 | ||
| Text Book | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 13105 | ||
| Text Book | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 13106 | ||
| Text Book | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 13107 | ||
| Text Book | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 13108 | ||
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| Text Book | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 13115 | ||
| Text Book | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 13116 | ||
| Text Book | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 13141 | ||
| Text Book | KEIC | 658.802 KOT (Browse shelf(Opens below)) | Available | 15883 |
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