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Spanning silos : the new CMO imperative by David A. Aaker

By: Material type: TextTextLanguage: English Publication details: Boston: Harvard Business School Publishing 2008Description: xviii, 216p., notes, ind. 24 cm x 16 cmISBN:
  • 9781422128763
Subject(s): DDC classification:
  • 658.8 AAK
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Holdings
Item type Current library Call number Status Barcode
Books KEIC 658.8 AAK (Browse shelf(Opens below)) Available 7942

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