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Proceedings of the 2003 conference of the american academy of advertising
Material type:
TextPublication details: New York: American Academy of Advertising, 2003.Description: xx, 256p., ind. 27 cm x 21 cmISBN: - 0931030277
- advertising education
- attitudes
- children and adolescents
- consumer and customer characteristics
- consumer behaviour
- consumer response to online advertising
- corporate credibility
- creativity
- gender role and portrayals
- health related issues
- humor in advertising
- IMC
- interactivity on the web
- media issues
- research
- 659.1072 PRO
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 659.1072 PRO (Browse shelf(Opens below)) | Available | 4632 |
2004-01-11
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