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1.
Microeconomics theory and applications by Anindya Sen by
  • Sen, Anindya
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2004
Availability: Items available for loan: KEIC (1)Call number: 338.5 SEN.

2.
Consumer psychology for marketing by Gordon R. Foxall and Ronald E. Goldsmith by
  • Foxall, Gordon R
  • Goldsmith, Ronald E
Material type: Text Text
Language: English
Publication details: London: Routledge 1994
Availability: Items available for loan: KEIC (2)Call number: 658.8342 FOX, ...

3.
Media economics, concepts and issues by Robert G. Picard by
  • Picard, Robert G
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1989
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 PIC.

4.
Consumer psychology for marketing by Gordon R. Foxall, Ronald E. Goldsmith and Stephen Brown by
  • Foxall, Gordon R
  • Brown, Stephen
  • Goldsmith, Ronald E
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Boston: International Thomson Business Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 FOX.

5.
Consumer behavior in travel and tourism by edited Abraham Pizam and Yoel Mansfeld by
  • Pizam, Abraham
  • Mansfeld, Yoel
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2005
Availability: Items available for loan: KEIC (1)Call number: 388.4791 CON.

6.
Principles of economics micro by Peterson Willis L. by
  • Peterson, Willis L
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Unoiversal Book Stall 1989
Availability: Items available for loan: KEIC (1)Call number: 338.5 PET.

7.
Marketing unplugged : spotting the elephants in the room by Suman Srivastava by
  • Srivastava, Suman
Material type: Text Text
Language: English
Publication details: Goa: Cinnamon Teal Publishing 2016
Availability: Items available for loan: KEIC (1)Call number: 658.8 SRI.

8.
Emotional decisions : trade off difficulty and coping in consumer choice by Mary Frances Luc, James R. Bettman and John W. Payne
Material type: Text Text
Language: English
Publication details: Chicago: The University of Chicago Press 2002
Availability: Items available for loan: KEIC (1)Call number: 658.834 LUC.

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