The new emerging market multinationals : four strategies for disrupting markets and building brands by Amitava Chattopadhyay. Rajiv Batra and Aysegul Ozsomer

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Material type: Text

TextLanguage: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012Description: xii, 335p., app., notes., ind. 23 cm x 16 cmISBN:

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List(s) this item appears in: Brands & Branding Books

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 CHA (Browse shelf(Opens below))	Available	10669

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