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1.
Broadcast/cable copywriting by Peter B. Orlik by
  • Orlik, Peter B
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Needham Heights: Ally and Bacon 1990
Availability: Items available for loan: KEIC (1)Call number: 659.1322 ORL.

2.
Authorship : from Plato to the postmodern : a reader by Sean Burke by
  • Sean, Burke
Material type: Text Text
Language: English
Publication details: Edinburgh: Edinburgh University Press 2006
Availability: Items available for loan: KEIC (1)Call number: 801 BUR.

3.
Ad land : a global history of advertising by Mark Tungate by
  • Tungate, Mark
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page Limited 2008
Availability: Items available for loan: KEIC (2)Call number: 659.109 TUN, ...

4.
Proceedings of the 1989 conference of the American Academy of Advertising by
  • Rotzoll, Kim B. (ed.)
Material type: Text Text
Publication details: Urbana: American Academy of Advertising, 1989
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

5.
Kizil on the silk road : crossroad of commerce and meeting of minds by
  • Ghose, Rajeshwari (ed.)
Material type: Text Text
Publication details: Mumbai: Marg Publications 2008
Availability: Items available for loan: KEIC (1)Call number: 751.7309516 KIZ.

6.
Language in contemporary India by
  • Sharma, Suresh K. (ed.)
Edition: 1st ed.
Material type: Text Text
Publication details: Delhi: Vista International Publishing House 2006
Availability: Items available for loan: KEIC (1)Call number: 491.954 LAN.

7.
Can economic growth be sustained? : the collected papers of Vernon W. Ruttan and Yujiro Hayami by
  • Otsuka, Keijiro (ed.)
  • Runge, C. Ford (ed.)
Material type: Text Text
Publication details: New York: Oxford University Press, 2011
Availability: Items available for loan: KEIC (1)Call number: 338.1 RUT.

8.
Marketing theory : foundations, controversy, strategy, resource advantage theory by Shelby D. Hunt by
  • Hunt, Shelby D
Material type: Text Text
Language: English
Publication details: New York: M. E. Sharpe Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8001, HUN. Not available: KEIC: Checked out (1).
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9.
To the brink and back : India's 1991 story by Jairam Ramesh by
  • Ramesh, Jairam
Material type: Text Text
Language: English
Publication details: New Delhi: Rupa Publications India Pvt. Ltd 2015
Availability: Items available for loan: KEIC (2)Call number: 330.9049 RAM, ...

10.
How Starbucks changed the world by Marie Bussing-Burks by
  • Bussing-Burks, Marie
Series: Corporations that changed the world
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2010
Availability: Items available for loan: KEIC (1)Call number: 338.17373 BUS.

11.
Tata Nano : the people's car by
  • Thakur, Pradeep (ed.)
Edition: 1st ed.
Material type: Text Text
Publication details: Mumbai: Shree Book Centre, 2009
Availability: Items available for loan: KEIC (1)Call number: 658.827 TAT.

12.
Britain in the sixties communicatios by Raymond William by
  • William, Raymond
Material type: Text Text
Language: English
Publication details: Harmondsworth: Penguin Books Ltd. 1962
Availability: Items available for loan: KEIC (1)Call number: 400 WIL.

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