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1.
Value-based marketing for bottom-line success : 5 steps to creating customer value by J. Nicholas De Bonis, Eric Balinski and Phil Allen by
  • Bonis, J. Nicholas De
  • Allen, Phil
  • Balinski, Eric
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 BON.

2.
What's the big idea ? by George Lois with Bill Pitts by
  • Lois, George
  • Pitts, Bill
Material type: Text Text
Language: English
Publication details: Middlesex: Penguin Books Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1 LOI.

3.
Brand vision : how to energize your team to drive business growth by David Taylor by
  • Taylor, David
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.827 TAY.

4.
Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows by Barry Siskind by
  • Siskind, Barry
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.152 SIS.

5.
Build your customer strategy : a guide to creating profitable customer relationships by James G. Barnes by
  • Barnes, James G
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2006
Availability: Items available for loan: KEIC (1)Call number: 658.812 BAR.

6.
Winning with the PandG 99 : 99 principles and practices of Proctur and Gamble's success by Charles L. Decker by
  • Decker, Charles L
Material type: Text Text
Language: English
Publication details: New York: Pocket Books 1998
Availability: Items available for loan: KEIC (1)Call number: 338.04 DEC.

7.
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset by Ronald J. Alsop by
  • Alsop, Ronald J
Series: A Wall Street journal book
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 659.2 ALS.

8.
Creating the multicultural organization : a strategy for capturing the power of diversity by Taylor Cox by
  • Cox, Taylor
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass A Wiley company 2001
Availability: Items available for loan: KEIC (1)Call number: 658.3008 COX.

9.
Navigating the badlands : thriving in the decade of radical transformation by Mary O'Hara-Devereaux by
  • O'Hara-Devereaux, Mary
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2004
Availability: Items available for loan: KEIC (1)Call number: 303.49 OHA.

10.
Brand from the inside : eight essentials to emotionally connect your employees to your business by Libby Sartain and Mark Schumann by
  • Sartain, Libby
  • Schumann, Mark
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 SAR.

11.
The 33 strategies of war by Robert Greene by
  • Greene, Robert
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 303.6 GRE.

12.
Steal these ideas! : marketing secrets that will make you a star by Steve Cone by
  • Cone, Steve
Material type: Text Text
Language: English
Publication details: New Delhi: Viva Books Private Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 CON.

13.
The success principles : how to get from where you are to where you want to be by Jack Canfield with Janet Switzer by
  • Canfield, Jack
Material type: Text Text
Language: English
Publication details: New Delhi: HarperCollins Publishers 2005
Availability: Items available for loan: KEIC (1)Call number: 158 CAN.

14.
Eat that frog! : 21 great ways to stop procrastinating and get more done in less time by Brian Tracy by
  • Tracy, Brian
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 640.43 TRA.

15.
Marketing mavens by Noel Capon by
  • Capon, Noel
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Crown Business 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 CAP.

16.
The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs by Bill Price and David Jaffe by
  • Price, Bill
  • Jaffe, David
Material type: Text Text
Language: English
Publication details: San Francisco: Jossey-Bass 2008
Availability: Items available for loan: KEIC (1)Call number: 658.812 PRI.

17.
Resonate : present visual stories that transform audiences by Nancy Duarte by
  • Duarte, Nancy
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.452 DUA.

18.
Inspired : take your product dream from concept to shelf by Vik Venkatraman by
  • Venkatraman, Vik
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.5 VEN.

19.
Ditch that textbook : free your teaching and revolutionize your classroom by Matt Miller by
  • Miller, Matt
Material type: Text Text
Language: English
Publication details: San Diego, CA: Dave Burgess Consulting, Inc 2015
Availability: Items available for loan: KEIC (1)Call number: 371.334 MIL.

20.
Digital and media literacy : connecting culture and classroom by Renee Hobbs by
  • Hobbs, Renee
Material type: Text Text
Language: English
Publication details: California: Corwin 2011
Availability: Items available for loan: KEIC (1)Call number: 371.3330973 HOB.

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