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1.
Consumer behaviour : building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (3)Call number: 658.83420973 CON, ...

2.
Cross-cultural team building : guidelines for more effective communication and negotiation by
  • Berger, Mel (ed.)
Series: McGraw-Hill training series
Material type: Text Text
Publication details: Berkshire: McGraw-Hill Companies 1996
Availability: Items available for loan: KEIC (1)Call number: 658.402 BER.

3.
Marketing across cultures by Jean-Claude Usunier by
  • Usunier, Jean-Claude
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1999
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

4.
Varieties of environmentalism : essays north and south by Ramachandra Guha and J. Martinez-Alier by
  • Guha, Ramachandra
  • Martinez-Alier, J
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1998
Availability: Items available for loan: KEIC (1)Call number: 333.7 GUH.

5.
Globalization of services : India's opportunities and constraints by Rupa Chanda by
  • Chanda, Rupa
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2002
Availability: Items available for loan: KEIC (1)Call number: 381.0954 CHA.

6.
Consumer behaviour and marketing strategy by J. Paul Peter and Jerry C. Olson by
  • Peter, J. Paul
  • Olson, Jerry C
Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8342 PET.

7.
New developments and approaches in consumer behaviour research by
  • Balderjahn, Ingo (ed.)
  • Mennicken, Claudia (ed.)
  • Vernette, Eric (ed.)
Material type: Text Text
Publication details: London: MacMillan Press Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8342 NEW.

8.
Public relations cases : international perspectives by
  • Moss, Danny (ed.)
  • DeSanto, Barbara (ed.)
Material type: Text Text
Publication details: London: Routledge, 2002
Availability: Items available for loan: KEIC (1)Call number: 659.2 PUB.

9.
Disruption : overturning conventions and shakingup the marketplace by Jeam-Marie Dru by
  • Dru, Jean-Marie
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1996
Availability: Items available for loan: KEIC (3)Call number: 659.1 DRU, ...

10.
Another one bites the frass making sense of international advertising by Simon Anholt by
  • Anholt, Simon
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 ANH.

11.
Cross-cultural survey methods by Janet A. Harkness, Fons J. R. Van de Vijver and Peter Ph. Mohler by
  • Harkness, Janet A
  • Mohler, Peter Ph
  • Vijver, Fons J. R. Van de
Series: Wiley series in survey methodology
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 300.73 HAR.

12.
Advances in economic psychology by
  • Antonides, Gerrit (ed.)
  • Maital,Shlomo (ed.)
  • Van Raaij, W.Fred (ed.)
Material type: Text Text
Publication details: New York: John Wiley and Sons 1997
Availability: Items available for loan: KEIC (1)Call number: 330.019 ADV.

13.
The psychology of cultural experience by
  • Moore, Carmella C. (ed.)
  • Mathews, Holly F. (ed.)
Series: Publications of the society for psychological anthropology
Material type: Text Text
Publication details: Cambridge: Cambridge University Press, 2001
Availability: Items available for loan: KEIC (1)Call number: 155.8 PSY.

14.
Understanding cultures : perspectives in anthropology and social theory by Robert C. Ulin by
  • Ulin, Robert C
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Massachusetts: Blackwell Publishers Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 306 ULI.

15.
Methods and data analysis for cross-cultural research by Fons van de Vijver and Kwok Leung by
  • Vijver, Fons van de
  • Leung, Kwok
Series: Cross-cultural psychology
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Pub. India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 155.82 VIJ.

16.
Working with sensitizing concepts : analytical field research by Will C. van den Hoonaard by
  • Hoonaard, Will C. van den
Series: Qualitative research methods series : 41
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 300.72 HOO.

17.
Globalising rural development : competing paradigms and emerging realities by
  • Behera, M. C. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt Ltd., 2006
Availability: Items available for loan: KEIC (1)Call number: 307.1421 GLO.

18.
Handbook of cross-cultural marketing by Paul A Herbig by
  • Herbig, Paul A
Material type: Text Text
Language: English
Publication details: New York: International Business Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.848 HER.

19.
Language, communication, and culture : current directions by
  • Ting-toomey, Stella (ed.)
  • Korzenny, Felipe (ed.)
Series: International and intercultural communication annual: Vol. 13
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt Ltd., 1989
Availability: Items available for loan: KEIC (1)Call number: 302.2 LAN.

20.
Applied cross-cultural psychology by
  • Brislin, Richard W. (ed.)
Series: Cross-Cultural research and methodology Vol 14
Material type: Text Text
Publication details: New Delhi: Sage Pub. India Pvt. Ltd. 1990
Availability: Items available for loan: KEIC (1)Call number: 155.8 APP.

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