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1.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml and Mary Jo Bitner by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (5)Call number: 658.8 ZEI, ...

2.
Services marketing, operations and management by Vinnie Jauhari and Kirti Dutta by
  • Jauhari, Vinnie
  • Dutta, Kirti
Material type: Text Text
Language: English
Publication details: Oxford: Oxford University Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.804 JAU.

3.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2008
Availability: Items available for loan: KEIC (9)Call number: 658.8 SER, ...

4.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8 SER, ...

5.
Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler and Ajay Pandit
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2015
Availability: Items available for loan: KEIC (16)Call number: 658.8 SER, ...

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