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	1.	Upside-down marketing : turning your ex-customers onto your best customers by George R. Walther by Walther, George R Material type: Text Language: English Publication details: New York: McGraw-Hill, Inc. 1994 Availability: Items available for loan: KEIC (1)Call number: 658.8 WAL. Place hold Add to cart (remove)
	2.	Collaborative customer relationship management : taking CRM to the next level by Kracklauer, Alexander H. (ed.) Mills, Daniel Quinn (ed.) Seifert, Dirk (ed.) Material type: Text Publication details: New York: Springer-Verlag, 2004 Availability: Items available for loan: KEIC (1)Call number: 658.812 COL. Place hold Add to cart (remove)
	3.	Electronic customer relationship management by Fjermestad, Jerry (ed.) Romano, Nicholas C. (ed.) Series: Advances in management information systems ser Material type: Text Publication details: New Delhi: Prentice-Hall of India, 2006 Availability: Items available for loan: KEIC (1)Call number: 658.812 ELE. Place hold Add to cart (remove)
	4.	Effective CRM using predictive analytics by Antonios Chorianopoulos by Chorianopoulos, Antonios Material type: Text Language: English Publication details: New Delhi: John Wiley and Sons 2017 Availability: Items available for loan: KEIC (1)Call number: 658.812 CHO. Place hold Add to cart (remove)
	5.	Customer relationship management by Ed Peelen by Peelen, Ed Material type: Text Language: English Publication details: New Delhi: Pearson Education 2009 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	6.	Salesforce.com secrets of success : best practices for growth and profitability by David Taber by Taber, David Material type: Text Language: English Publication details: Noida: Pearson Education 2011 Availability: Items available for loan: KEIC (1)Call number: 658.8 TAB. Place hold Add to cart (remove)
	7.	Customer relationship management : how to turn a good business into a great one! by Graham Roberts-Phelps by Roberts-Phelps, Graham Material type: Text Language: English Publication details: New Delhi: Viva Books 2008 Availability: Items available for loan: KEIC (1)Call number: 658.812 ROB. Place hold Add to cart (remove)
	8.	The art of CRM : proven strategies for modern customer relationship management / by Max Fatouretchi by Fatouretchi, Max Series: Expert insight Material type: Text; Format: print ; Literary form: Not fiction Publication details: Birmingham Packt Publishing 2019 Availability: Items available for loan: KEIC (1)Call number: 658.812 FAT. Place hold Add to cart (remove)
	9.	The lean approach to digital transformation : from customer to code and from code to customer by Caseau, Yves Publication details: New York Routledge, Taylor & Francis Group 2022 Availability: Items available for loan: KEIC (1)Call number: 004, CAS. Place hold Add to cart (remove)
	10.	Keep your customers: How to stop customer turnover, improve retention and get lucrative, long-term loyalty by Cudby, Ali Publication details: Morgan James Publishing, 2020 Availability: Items available for loan: KEIC (4)Call number: 658.812 CUK, ... Not available: KEIC: Checked out (1). Lists: New Arrivals 20 November 2023. Place hold Add to cart (remove)
	11.	The customer centricity playbook: Implement a winning strategy driven by customer lifetime value by Fader, Peter Toms, Sarah Publication details: Wharton Digital Press, 2018 Availability: Items available for loan: KEIC (4)Call number: 658.812 FAD, ... Not available: KEIC: Checked out (1). Lists: New Arrivals 13 November 2023. Place hold Add to cart (remove)
	12.	Extreme trust: Turning proactive honesty and flawless execution into long-term profits by Peppers, Don Rogers, Martha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Portfolio / Penguin, 2016 Availability: Not available: KEIC: Checked out (1). Lists: New Arrivals 30 Sep 2024. Place hold Add to cart (remove)

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