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1.
International marketing (with CD) by Rajesh Mohan Joshi by
  • Joshi, Rajesh Mohan
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford Univesity Press 2005
Availability: Items available for loan: KEIC (1)Call number: 658.84 JOS.

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2.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani by
  • Belch, George E
  • Belch, Michael A
  • Purani, Keyoor
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2012
Availability: Items available for loan: KEIC (3)Call number: 659.1 BEL, ...

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3.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani by
  • Belch, George E
  • Belch, Michael A
  • Purani, Keyoor
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2014
Availability: Items available for loan: KEIC (14)Call number: 659.1 BEL, ...

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4.
Consumer behaviour : insights from Indian market by Ramanuj Majumdar by
  • Majumdar, Ramanuj
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8342 MAJ.

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5.
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The new learning partnerships: Many companies now offer academic services: Here's how to team up successfully by
  • Swaak, Taylor
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington, D.C: The Chronicle of Higher Education, 2023
Availability: Items available for loan: KEIC (1)Call number: 378 TAY.
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