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1.
Consumer behaviour by James F. Engel, Roger D. Blackwell and Paul W. Miniard by
  • Engel, James F
  • Blackwell, Roger D
  • Miniard, W. Paul
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: Orlando: The Dryden Press 1995
Availability: Items available for loan: KEIC (9)Call number: 658.8342 ENG, ...

2.
Writing social history by Sumit Sarkar by
  • Sarkar, Sumit
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 306.09 SAR.

3.
Turning it on : a reader in women and media by
  • Baehr, Helen (ed.)
  • Gray, Ann (ed.)
Material type: Text Text
Publication details: London: Arnold 1996
Availability: Items available for loan: KEIC (1)Call number: 302.23082 TUR.

4.
Teaching the elephant to dance : the manager's guide to empowering change by James A. Belasco by
  • Belasco, James A
Material type: Text Text
Language: English
Publication details: Middlesex: Penguin Books Ltd. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.4063 BEL.

5.
On target : how the world's hottest retailer hit a bull's eye by Laura Rowley by
  • Rowley, Laura
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 381.1410973 ROW.

6.
Casting for big ideas : a new manifesto for agency managers by Andrew Jaffe by
  • Jaffe, Andrew
Material type: Text Text
Language: English
Publication details: New Jarsy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659 JAF.

7.
Creative strategy in advertising by A. Jerome Jewler and Bonnie L. Drewniany by
  • Jewler, A. Jerome
  • Drewniany, Bonnie L
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: London: International Thomson Publishing Europe 1997
Availability: Items available for loan: KEIC (1)Call number: 659.132 JEW.

8.
Discourse in late modernity : rethinking critical discourse analysis by Lilie Chouliarak and Norman Fairclough by
  • Chouliaraki, Lilie
  • Fairclough, Norman
Series: Critical discourse analysis
Material type: Text Text
Language: English
Publication details: Edinburgh: Edinburgh University Press 2005
Availability: Items available for loan: KEIC (1)Call number: 306.44 CHO .

9.
Identity and difference by
  • Woodward, Kathryn (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 305.42 IDE.

10.
Speech and phenomena : and other essays on husserl's theory of signs by David B. Allison and Newton Garver ; translated by Jacques Derrida by
  • Allison, David B
  • Garver, Newton
Material type: Text Text
Language: English
Publication details: Evanston: Northwestern University Press 1973
Availability: Items available for loan: KEIC (1)Call number: 142.7 ALL.

11.
Boom : marketing to the ultimate power consumer--the baby boomer woman by Mary Brown and Carol Orsborn ; foreword by Paco Underhill by
  • Brown, Mary
  • Orsborn, Carol
Material type: Text Text
Language: English
Publication details: New York: American Management Association 2006
Availability: Items available for loan: KEIC (1)Call number: 658.834082 BRO.

12.
Proceedings of the 1997 conference of the American Academy of Advertising by
  • Macklin, M. Carole (ed.)
Material type: Text Text
Publication details: Ohio: University of Cincinnati 1997
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

13.
Visual explanations : images and quantities, evidence and narrative by Edward R. Tufte by
  • Tufte, Edward R
Material type: Text Text
Language: English
Publication details: Connecticut: Graphics Press 1997
Availability: Items available for loan: KEIC (1)Call number: 760 TUF.

14.
Feeding the media beast : an easy recipe for great publicity by Mark Mathis by
  • Mathis, Mark
Material type: Text Text
Language: English
Publication details: Indiana: Purdue Univesity Press 2002
Availability: Items available for loan: KEIC (1)Call number: 659.2 MAT.

15.
PR management : 12 rules for effective publicity by Mark Mathis by
  • Mathis, Mark
Material type: Text Text
Language: English
Publication details: Mumbai: Jaico Publishing House 2003
Availability: Items available for loan: KEIC (1)Call number: 659.2 MAT.

16.
The Mcgraw - Hill 36- hour course : product development by Andrea Belz by
  • Belz, Andrea
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011
Availability: Items available for loan: KEIC (1)Call number: 658.5 BEL.

17.
Ethnicity by
  • Hutchinson, John (ed.)
  • Smith, Anthony D. (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press 1994
Availability: Items available for loan: KEIC (1)Call number: 305.8 ETH.

18.
Erving Goffman by Greg Smith by
  • Greg, Smith
Series: Key sociologists
Material type: Text Text
Language: English
Publication details: New York: Routledge 2015
Availability: Items available for loan: KEIC (1)Call number: 301.092 GRE.

19.
Difference and differential equations with applications in queueing theory by Aliakbar Montazer Haghighi and D. P. Mishev by
  • Haghighi, Aliakbar Montazer
  • Mishev, Dimitar P
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc 2013
Availability: Items available for loan: KEIC (1)Call number: 519.82 HAG.

20.
Reframing difference in organizational communication studies : research, pedagogy, practice by
  • Mumby, Dennis K. (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 302.35 REF.

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