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	1.	Advertising works : papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1980 by Broadbent, Simon (ed.) Material type: Text Publication details: Eastbourne: Holt, Rinchart and Winston Ltd. 1981 Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV. Lists: Advetising. Place hold Add to cart (remove)
	2.	Advertising : principles and practice by William Wells, John Burnett and Sandra Moriarty by Wells, William Burnett, John Moriarty, Sandra Edition: 5th ed. Material type: Text Language: English Publication details: New Jersey: Prentice Hall 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL. Place hold Add to cart (remove)
	3.	Kleeper's advertising procedure by J. Thomas Russell and W. Ronald Lane by Russell, Thomas J Lane, Ronald W Edition: 13th ed. Material type: Text Language: English Publication details: Englewood Cliffs: Prentice Hall 1996 Availability: Items available for loan: KEIC (1)Call number: 659.1 RUS. Place hold Add to cart (remove)
	4.	Response : The complete guide to profitable direct marketing by Lois K. Geller by Geller, Lois K Material type: Text Language: English Publication details: New York: Oxford University Press Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.84 GEL. Place hold Add to cart (remove)
	5.	Advertising by Frank Jefkins by Jefkins, Frank Material type: Text Language: English Publication details: London: Pitman Publishing 1988 Availability: Items available for loan: KEIC (1)Call number: 659.1 JEF. Place hold Add to cart (remove)
	6.	Electronic marketing and the consumer by Peterson, Robert A. (ed.) Material type: Text Publication details: New Delhi: Sage Publciations India Pvt. Ltd. 1997 Availability: Items available for loan: KEIC (1)Call number: 658.84 ELE. Place hold Add to cart (remove)
	7.	Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies by Jim Kobs by Kobs, Jim Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1988 Availability: Items available for loan: KEIC (1)Call number: 658.872 KOB. Place hold Add to cart (remove)
	8.	Radio advertising : the authoritative handbook by Pete Schulberg and Bob Schulberg by Schulbereg, Pete Schulberg, Bob Edition: 2nd ed. Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1996 Availability: Items available for loan: KEIC (1)Call number: 659.142 SCH. Place hold Add to cart (remove)
	9.	Advertising copywriting by Philip Ward Burton by Burton, Philip Ward Edition: 6th ed. Material type: Text Language: English Publication details: Illinois: NTC Business Book 1990 Availability: Items available for loan: KEIC (1)Call number: 659.1322 BUR. Place hold Add to cart (remove)
	10.	Business to business direct marketing : proven direct response method to generate more leads and sale by Robert W. Bly by Bly, Robert W Material type: Text Language: English Publication details: Illinois: NTC Business Books 1993 Availability: Items available for loan: KEIC (1)Call number: 658.84 BLY. Place hold Add to cart (remove)
	11.	No cover image available The AMA handbook for managing business to business marketing communications by J. Nicholas De Bonis and Roger S. Peterson by De Bonis, J. Nicholas Peterson, Roger S Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 658.8 DEB. Place hold Add to cart (remove)
	12.	Write on target : the direct marketer's copywriting handbook by Donna Baier Stein and Floyd Kemske by Stein, Donna Baier Kemske Floyd Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 659.1322 STE. Place hold Add to cart (remove)
	13.	Proceedings of the 1987 conference of the American Academy of Advertising by Feasley, Florence G. (ed.) Material type: Text Publication details: Columbia: American Academy of Advertising, 1987 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Add to cart (remove)
	14.	The New York festivals : international advertising awards Material type: Text Language: English Publication details: New York: The New York Festivals 2000 Availability: Items available for loan: KEIC (1)Call number: 659.1 NEW. Place hold Add to cart (remove)
	15.	Marketing research : measurement and method by Donald S. Tull and Del I. Hawkins by Tull, Donalds S Hawkins, Del I Edition: 6th ed. Material type: Text Language: English Publication details: New Delhi: PHI Learning Private Limited 1993 Availability: Items available for loan: KEIC (1)Call number: 658.8 TUL. Place hold Add to cart (remove)
	16.	Twitter marketing : an hour a day by Hollis Thomases; foreword by Dave Evans by Thomases, Hollis Material type: Text Language: English Publication details: New Delhi: Times Group Books 2010 Availability: Items available for loan: KEIC (1)Call number: 658.8 THO. Place hold Add to cart (remove)

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