Skip to main content
KEIC
Your cart is empty.
Cart
Lists
Public lists
New Arrivals 8 Sep 2025
New Arrivals 1 Sep 2025
Advertising Books
New Arrivals 25 Aug 2025
Media Books
New Arrivals 18 Aug 2025
AI Books
harvard
New Arrivals 11 Aug 2025
New Arrivals 4 Aug 2025
View all
Your lists
Log in to create your own lists
Log in to your account
Your cookies
Search history
Search the catalog by:
Library catalog
Title
Author
Subject
ISBN
ISSN
Series
Call number
Search the catalog by keyword
Advanced search
Authority search
Tag cloud
Most popular
Contact
Log in to your account
Card number or username:
Password:
Forgot your password?
Home
Advanced search
Results of search for 'su:"durables"'
Refine your search
Availability
Limit to records with available items
Authors
Baker, Michael J.
Dogra, Balram
Ghuman, Karminder
Gopalaswamy, T. P.
Gupta, Soma Sen
Medh Kinjal
Parameswaran, M. G.
Prakash, Shri
Quelch, John A.
Show more
Show less
Item types
Books
Reference
Topics
auto sector
consumer confidence
consumer durables
consumer product
digital tech
durables
e-commerce
economy
education
finance
FMCG
handbooks, manuals
healthcare
India
Indian marketplace
infrastructure, medi...
marketing
media brands
retail and shopper
telecom and travel
Show more
Show less
Your search returned 18 results.
Sort
Sort by:
Relevance
Popularity (most to least)
Popularity (least to most)
Author (A-Z)
Author (Z-A)
Call number (0-9 to A-Z)
Call number (Z-A to 9-0)
Publication/Copyright date: Newest to oldest
Publication/Copyright date: Oldest to newest
Acquisition date: Newest to oldest
Acquisition date: Oldest to newest
Title (A-Z)
Title (Z-A)
Unhighlight
Highlight
Select all
Clear all
Select titles to:
Add to cart
Add to list
Public lists
New Arrivals 8 Sep 2025
New Arrivals 1 Sep 2025
Advertising Books
New Arrivals 25 Aug 2025
Media Books
New Arrivals 18 Aug 2025
AI Books
harvard
New Arrivals 11 Aug 2025
New Arrivals 4 Aug 2025
More lists
New list
Place hold
Results
1.
Image from Amazon.com
Rural marketing : concepts and practices
by Balram Dogra and Karminder Ghuman
by
Dogra, Balram
Ghuman, Karminder
Material type:
Text
Language:
English
Publication details:
New Delhi:
Tata McGraw Hill Publishing Company Limited
2008
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.81734 DOG
.
Lists:
Marketing books List
.
Place hold
Save to lists
Add to cart
(remove)
2.
Image from Amazon.com
FCB ULKA : brand building advertising : concepts and case
by M. G. Parameswaran
by
Parameswaran, M. G
Material type:
Text
Language:
English
Publication details:
New Delhi:
Tata McGraw-Hill Publishing Company Limited
2001
Availability:
Items available for loan:
KEIC
(3)
Call number:
658.827 PAR, ..
.
Place hold
Save to lists
Add to cart
(remove)
3.
Image from Amazon.com
Sales promotion management
by John A. Quelch
by
Quelch, John A
Material type:
Text
Language:
English
Publication details:
New Jersey:
Prentice-Hall, Inc.
1989
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.82 QUE
.
Place hold
Save to lists
Add to cart
(remove)
4.
Image from Amazon.com
Rural marketing: environment, problems and strategies
by T. P. Gopalaswamy
by
Gopalaswamy, T. P
Material type:
Text
Language:
English
Publication details:
New Delhi:
Wheeler Publishing
1997
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.81734 GOP
.
Place hold
Save to lists
Add to cart
(remove)
5.
Image from Amazon.com
Consumer behaviour : dynamic of building brand equity
by Soma Sen Gupta
by
Gupta, Soma Sen
Material type:
Text
Language:
English
Publication details:
New Delhi:
New Century Publications
2005
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.8342 GUP
.
Place hold
Save to lists
Add to cart
(remove)
6.
Image from Amazon.com
Draftfcb + Ulka brand building advertising : concept and cases
by M. G. Parameswaran and Kinjal Medh
by
Parameswaran, M. G
Medh Kinjal
Material type:
Text
Language:
English
Publication details:
New Delhi:
Tata McGraw Hill
2011
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.827 PAR
.
Place hold
Save to lists
Add to cart
(remove)
7.
Image from Amazon.com
Theory of consumer behaviour
by Shri Prakash
by
Prakash, Shri
Material type:
Text
Language:
English
Publication details:
New Delhi:
Vikas Publishing House Pvt. Ltd.
2010
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.8342 PRA
.
Place hold
Save to lists
Add to cart
(remove)
8.
Marketing whitebook 2018-19 : M-LIT, marketing with leadership, inclusion and technology, #iammarketer
by Business World
Edition:
14th ed.
Material type:
Text
Language:
English
Publication details:
New Delhi:
Business World, GBN Media Pvt. Ltd.
2018
Availability:
Items available for loan:
KEIC
(2)
Call number:
658.8 MAR, ..
.
Place hold
Save to lists
Add to cart
(remove)
9.
Image from Amazon.com
Marketing whitebook 2017-18 : the ADC of marketing, unraveling artificial intelligence. Data and content in marketing
by Business World and Association with Nielsen
Edition:
13th ed.
Material type:
Text
Language:
English
Publication details:
New Delhi:
Business World, GBN Media Pvt. Ltd.
2017
Availability:
Items available for loan:
KEIC
(2)
Call number:
658.8 MAR, ..
.
Place hold
Save to lists
Add to cart
(remove)
10.
Image from Amazon.com
Marketing whitebook 2019-20 #iammarketer: purpose, personalisation and performance, scaling ideas that future proof businesses
by Business World
Edition:
15th ed.
Material type:
Text
Language:
English
Publication details:
New Delhi:
Business World, GBN Media Pvt. Ltd.
2019
Availability:
Items available for loan:
KEIC
(2)
Call number:
658.8 MAR, ..
.
Place hold
Save to lists
Add to cart
(remove)
11.
Image from Amazon.com
Marketing whitebook 2020-21 #iammarketer : the recession-proof marketer resolute, resilient and reconstructed in a robust digital economy
by Business World
Edition:
16th ed.
Material type:
Text
Language:
English
Publication details:
New Delhi:
Business World, GBN Media Pvt. Ltd.
2020
Availability:
Items available for loan:
KEIC
(2)
Call number:
658.8 MAR, ..
.
Place hold
Save to lists
Add to cart
(remove)
12.
A and M case studies
Material type:
Text
Language:
English
Publication details:
New Delhi:
Spectrum
1994
Availability:
Not available:
KEIC: Lost
(2).
Save to lists
Add to cart
(remove)
13.
India retail report 2015
by Images Multimedia
Material type:
Text
Language:
English
Publication details:
New Delhi:
Images Multimedia Pvt. Ltd.
2015
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.87 IND
.
Place hold
Save to lists
Add to cart
(remove)
14.
Marketing whitebook 2016-17: game changers of marketing
by Business World and Association with Nielsen
Edition:
12th ed.
Material type:
Text
Language:
English
Publication details:
New Delhi:
Business World, GBN Media Pvt. Ltd.
2016
Availability:
Items available for loan:
KEIC
(2)
Call number:
658.8 MAR, ..
.
Place hold
Save to lists
Add to cart
(remove)
15.
The mid-day book of print advertising 1991: appex awards 1991
by Mid-Day Publications Ltd.
Material type:
Text
Language:
English
Publication details:
Bombay:
1991
Availability:
Items available for loan:
KEIC
(1)
Call number:
659.132 MID
.
Place hold
Save to lists
Add to cart
(remove)
16.
India market demographics report 2002
by NCAER
Material type:
Text
Language:
English
Publication details:
New Delhi:
National Council of Applied Economic Research
2003
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.835 IND
.
Place hold
Save to lists
Add to cart
(remove)
17.
How to use the guide ?
by R. K. Swamy BBDO
Material type:
Text
Language:
English
Publication details:
Mumbai:
R. K. Swamy BBDO
2003
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.839 HOW
.
Place hold
Save to lists
Add to cart
(remove)
18.
Image from Amazon.com
Market development
by Michael J. Baker
by
Baker, Michael J
Material type:
Text
Language:
English
Publication details:
Middlesex:
Penguin Books Ltd.
1983
Availability:
Not available:
KEIC: Lost
(1).
Save to lists
Add to cart
(remove)
Not finding what you're looking for?
Make a
purchase suggestion
Copyrights ©
MICA KEIC (
Knowledge Exchange and Information Centre
)
2018. All Right Reserved.